Media, PR - Madrid, España - Louis Vuitton

Louis Vuitton
Louis Vuitton
Empresa verificada
Madrid, España

hace 1 semana

Isabel García

Publicado por:

Isabel García

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Descripción

POSTE


The role will have the primary responsibility of designing and executing the Louis Vuitton Mediterranean public relations and communication strategy to guarantee the Louis Vuitton positioning and the continuous visibility of the brand in national and international media according to the company business objectives.


The Media, PR & Communications Director is responsible of overseeing Media, PR & Communication activities in the Mediterranean region (including Spain, Portugal, Morocco, Greece, Turkey, and Israel).

Next to the local implementation of press events in collaboration with the brand and operational teams, the position is accountable for the handling of press relations and influencers and creating local PR stories, will be responsible of developing brand awareness, maximize visibility, and create desirability for local customers.

A strong knowledge of Communication and PR is key, national and local media contacts, new trends within the luxury industry, retail fashion, local culture and creative thinking are essential for this position.


Responsibilities

  • Define and oversee the execution of the Mediterranean PR & Communication strategy based on regional business strategy and aligned with the HQ global strategy.
  • Determine and manage the local PR budget.
  • Define the media strategy and plan in collaboration with the global media team.
  • Determine and manage the local media budget.
  • Manage the media agency ́s over the region, that includes Spain Portugal Turkey and Greece.
  • Develop strong relationships with press, influencers and local celebrities to maximize the brand exposure (media coverage, Online visibility through social media, websites, and other digital tools).
  • Assist the VIP team in developing and followingup on key relationships with VIPs based in Mediterranean region.
  • Support the organization of local events, store openings, instore activities, or any regional events including, but not limited to, image events, brand partnerships, retail, and wholesale trade marketing events.
  • Manage and facilitate press attendance for Men's and Women's runway shows in Paris, as well as organize and execute all Mediterranean seasonal press presentations.
  • Contribute to the development of PR activities in coordination with stakeholders.
  • Ensure a 360° coordination on all projects with other local & HQ teams; develop a strong team spirit.
  • Manage the Mediterranean Communication trough the region and coordinate with the agencies from Turkey, Greece and Portugal specifically.
  • Ensure an efficient collaboration process with HQ.
  • Liaise directly with Mediterranean retail stores, and teams to properly align on all seasonal directives, business goals, and KPIs.

PROFIL

  • 10+ years' related experience with a focus on leading PR, communications and media activities for a retail organization.
  • Experience working with luxury brands is a plus
  • Previous experience working in an international environment is a plus.
  • Proven experience managing events such as press presentations and store openings.
  • Outstanding interpersonal skills: ability to develop and maintain relationships with business partners across several business matrices (i.e. local vs HQ, cross functional within brand, locally across LVMH as appropriate)
  • Ability to handle multiple priorities in a fastpaced, multidimensional environment.
  • Intellectual curiosity for fashion, culture, arts, and craft.
  • Strong knowledge of digital platforms & social tools.
  • Highly agile and able to execute while dealing with ambiguity.
  • Superior written, verbal and presentation skills in Spanish & English
  • Ability to travel when required.

INFORMATIONS COMPLÉMENTAIRES

  • Louis Vuitton respects and promotes equal opportunities. We celebrate and embrace the uniqueness of each individual and are committed to creating an inclusive work environment._
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