Assistant Manager, Marketing Lifecycle Digital - Madrid, España - Western Union
Descripción
Job Description:
Assistant, Lifecycle Marketing Manager (CEM) - Digital Banking (Madrid)
Are you looking to build a career in the financial services sector? Are you ready to unleash your potential in a global business and drive projects that have a direct impact on customer experience and Digital Banking business performance? Are you interested in joining a globally diverse team where our unique contributions are recognized and celebrated, allowing each of us to thrive? Then it's time to join Western Union as a CEM Manager for Digital Banking.
Roles Responsibilities
- Analyze customer lifecycle data for personalizing marketing automation, campaigns, offerings, together manage already existing marketing automation (copy, visuals, and target audiences).
- Customer lifecycle tactics and initiatives to drive customer satisfaction, loyalty, and revenue growth for active, lapsed and churned customers.
- Translate business objectives, product roadmap, channel requirements, and customer insights into comprehensive and targeted marketing programs for key segments of customers.
- Analyze postcampaigns results and be able to tell a story for the team and management.
- Be the owner and champion of your projects.
- Continuously A/B test and optimize campaigns to drive incremental gains in conversion and retention.
- Work experience in customer lifecycle management (mapping, optimizing customer journeys and campaigns and leading creative/ communications side of the business) or related roles.
- Excellence in execution.
- Strong analytical skills with ability to interpret data and draw actionable insights.
- Resultoriented with a focus on driving continuous improvement.
- You are comfortable and thrive working under pressure in a competitive and fastchanging environment, whilst multitasking priorities.
- Familiarity with customer engagement management (CRM) software and/or marketing automation tools (SFMC, Braze, Oracle, Adobe).
- Strong PowerPoint and Excel skill with ability to tell a story.
- Bachelor's degree in marketing, business, or a related field.
Nice to have Requirements:
- High proficiency in Italian and/ or German languages.
Join us for what's next.
Western Union is positioned to become the world's most accessible financial services company —transforming lives and communities.
We're a diverse and passionate customer-centric team of over 8,000 employees serving 200 countries and territories, reaching customers and receivers around the globe.
More than moving money, we design easy-to-use products and services for our digital and physical financial ecosystem that help our customers move forward.
Benefits:
Your specific benefits include:
25 working days holiday.
Pension
Life & Medical Cover
LI-KY1
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