Traffic Acquisition Manager - Palma de Mallorca, España - World2Meet

World2Meet

Empresa verificada

Palma de Mallorca, España

hace 2 semanas

Publicado por:

Isabel García

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Descripción

Descripción:

Somos W2M La división de viajes del Grupo Iberostar, nuestra plataforma de crecimiento y marco de inspiración para alcanzar el liderazgo.

Creadores de las marcas más innovadoras en todos los ámbitos. Somos plenamente digitales y absolutamente personales.

Estamos comprometidos con las personas y la sostenibilidad haciendo que las experiências de viajes sean atractivas, innovadoras, seguras y eficientes.

Formamos un equipo que nace con espíritu innovador e inquieto, pero con la experiência de poseer una exitosa trayectoria en nuestro sector.

Nacemos libres, queremos romper moldes y salirnos de lo convencional.

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¿Qué te ofrecemos?
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Contrato indefinido
Descuentos en viajes y hoteles
Programa de retribución flexible
Formación y desarrollo profesional
Y muy buen ambiente de trabajo en nuestra empresa

¿Quieres unirte a nuestro equipo como Responsable Digital?
Te estamos esperando

¿Cuáles serán mis funciones y responsabilidades?

Define and execute the user acquisition strategy for the short and long term
Manage directly, SEM and affiliates
Identify key search and market trends in the travel industry and among competitors in order to analyse insights that can be actionable for the different departments within the company
SEM: optimize paid search towards ROI and Revenue growth
Analyze KPIs and navigation behaviour, identify insights and optimize accordingly to achieve ROI and growth targets
Identify the most valuable audiences, segment them and prioritize them in the campaigns
Protect W2M territory and conquer new visitors within travel territory
Liaise with Marketing department to align campaigns with products, landing pages and product availability
Affiliates: recruit affiliates partners, negotiate deals, manage relationships and followup performance
Attribution: Measure and value customer touchpoints to weight the investment based in the presence that they have in the conversion path
Work proactively with multiple external agencies to make and implement recommendations for new and existing programs
Liaise with Marketing to be aligned in communication and campaign objectives
Liaise with Marketing team to compile specific reports and insights utilizing data from analytics tools and give insights to improve conversion on web site
Set targets, monitor KPIs, and set up mechanisms to measure multiple campaigns across all online channels
Draw meaningful conclusions from campaign data and identify potential opportunities for improvement
Provide daily, weekly, and/or monthly traffic performance reports

Requisitos:

What is important for the role:

5 years of experience as a traffic Acquisition or similar role
Excellent organizational and timemanagement skills
Critical thinker and problemsolving skills
Datadriven mindset, strong analytical skills and experience in tracking relevant metrics
Experience with Google Analytics
Excellent communication and presentation skills
Proactive person with the ability to work in a team.
Advanced level of Microsoft Excel, Power Point and Word.
Knowledge of Microsoft Dynamics, Salesforce Marketing Cloud, Epiphany, Mailchimp Sas, Sap CRM.