Marketing Manager Magnum - Viladecans, España - Unilever

Unilever

Empresa verificada

Viladecans, España

hace 1 semana

Publicado por:

Isabel García

beBee Recruiter

Descripción

WHAT WE'RE LOOKING FOR:
We're looking for a Marketing Manager to join our Marketing Ice Cream department in our Barcelona office. You will be leading the beloved and iconic brand Magnum in Spain.

The Marketing Manager is the owner of the Brand. Leads the development of the national Brand Marketing Plan, within the category plan guidelines, to meet company goals. Leads a multifunctional team to implement the plan in the market place and monitors performance.

Participates in various cross-functional teams - NRM, CMI, R&D, Sales, Regional Brand Teams and externally with local support agencies, both Media and PoS.

You also bring perspective on performance against monthly target and respond to category gaps or activation requirements identified through the Business Unit Committee.

WHAT YOU'LL DO:
You are more than a Marketeer We are looking for a channel and consumer driven, business owner mindset ice-cream passionate

BRANDVISION PLAN (BVP)

Take the BVP and translates it into the BMP.

BRAND MARKETING PLAN & BRAND COMMUNICATION

Lead integrated Brand Marketing Plan development and deployment.
Propose brand activity and measurable objectives.
Activate campaign ideas in the national market.
Brand audit, Jobs to be done & inmarket pricing.
Responsible for local Brand Communication & Portfolio in the different channels.

INNOVATION & RENOVATION

Responsible for portfolio management & performance in the different channels
Lead Innovation / Renovation programmes for the different channels.
Define short & long term pipeline for the country and influences local and global teams.
Lead multifunctional innovation project teams

TRADE MARKETING

Lead the development of draft and final channel plans.
Responsible for building launch plans and channel strategies
With Customer Development, sets national brand KPI's and channel marketing strategy and identify relevant instore solutions.
Engage with key customers alongside CD.

P&L MANAGEMENT

Responsible for the brand P&L. Drive growth and profitability of the brand. Recommend solutions and implement improvements to meet annual targets.
Monitor brand performance to implement appropriate plan changes.
Provide input to volume forecasting, financial updates and monitors key indicators and drivers of brand performance.

OTHER

Manage and develop direct reports.

WHAT YOU'LL NEED TO SUCCEED:

University degree, with an emphasis in business
10+ years relevant experience in Marketing roles, Ideally combined with Trade Marketing or Account Management.
Experience in different channels is a plus (Retail / Out of Home).
Excellent interpersonal skills, strong analytical capabilities, organizational skills and creativity.
Project management and strong knowledge of financials is also required.
Business planning and implementation experience.
Passionate, energetic, results driven with proven leadership abilities.
Proficient Level of English as a Language.
Team leadership experience is a must.

WHAT WE CAN OFFER YOU:

Sustainable Business

People CommitmentLearning & DevelopmentCareer Possibilities

At Unilever, we are firm believers in having a diverse and inclusive workplace. For that reason, we've committed to the blind CV.

If you meet the requirements for the role, your recruiter will remove your personal details and send your blind CV to the hiring manager to ensure a non-biased evaluation based solely on your skills.

Learn more about our other diversity initiatives

here

WANT TO KNOW MORE?

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WHO WE ARE:

Unilever is a leading global Fast-Moving Consumer Goods company, with over 400 brands that are sold in over 190 countries.

At Unilever, we share one simple purpose:
to make sustainable living commonplace.

Through our household brands, like Magnum, Knorr, Dove, Hellmann's, Cornetto or AXE, we are creating a bright future for our customers, our business, and our planet - and you can be part of it.