Head of Demand Generation - Barcelona, España - Zyte

Descripción

Founded in 2010, we are a globally distributed team of over 250 Zytans working from over 28 countries who are on a mission to enable our customers to extract the data they need to continue to innovate and grow their businesses.

For over a decade, Zyte has led the way in building powerful, easy-to-use tools to collect, format, and deliver web data, quickly, dependably, and at scale.

And today, the data we extract helps thousands of organizations make smarter business decisions, secure competitive advantage, and drive sustainable growth.

Today, over 3,000 companies and 1 million developers rely on our tools and services to get the data they need from the web.

Reporting to the CMO, we are looking for a Demand Generation all-star to bring passion, creativity and innovation to our growing marketing team.

If you are passionate about accelerating revenue, comfortable rolling up your sleeves, and have a strong bias to insight-driven action this is the position for you.

• Lead a team of Campaign Managers who execute campaigns against our core buyer segments to increase market awareness, generate demand, accelerate pipeline, and grow sales.
• Facilitate effective brainstorming sessions which contribute to the generation of new ideas that push the boundaries of what's possible within Growth Marketing
• Develop and manage the marketing budget, measuring and optimizing marketing programs for ROI
• Work closely with the Sales and Product leadership on strategy, sales plays, and campaigns.
• Create a funnel that nurtures a lead Into a sale and understands what motivates a lead from top to bottom
• Expand on buyer personas with the ability to deeply understand your audience and customized content tailored to them
• Lead the development of stakeholderspecific campaign messaging

• 6+ years' experience of proven track record of B2B demand generation with demonstrated lead, pipeline and revenue growth, preferably in SaaS.
• 3+ years of people management experience, with strong organization health scores.
• Experience with managing marketing tech stack including Adwords, Hubspot, and Salesforce.
• Technical background, or experience marketing technical SaaS software solutions.
• Strong analytical skills, aptitude for metrics and datadriven decisionmaking skills.
• Exceptional ROItracking skills, able to prove what is or isn't—working
• Deep understanding of Digital Marketing fundamentals (channels, tracking, conversion, personalisation), SEO and SEM strategies, paid search.
• Proven track record of achieving results while balancing demanding expectations.
• Ability to effectively present information to senior leadership and respond to questions from groups and individuals of all levels of management and employees.