Marketing Manager - Barcelona, España - Mapit IoT

Mapit IoT

Empresa verificada

Barcelona, España

hace 1 semana

Publicado por:

Isabel García

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Descripción

About Mapit

Mapit is an innovative IoT company, dedicated to the development of GPS location devices for motorcycles, supported by a diverse range of services.

We offer advanced tracking and software solutions, connecting motorcyclists to their bikes, as well as offering a way for our clients and dealers to manage and promote their services to motorcyclists.

We take pride in having an innovative and continuously improving philosophy, where every opinion matters, and everybody can contribute in many different ways.

What you'll be doing

Define the marketing and sales strategy and monitor the team's OKRs and KPIs
Oversee the daily operations of the marketing and sales department, ensuring smooth and efficient functioning across two countries
Implement the inbound marketing strategy across all channels, including push notifications, SMS, social media, content, landing pages, website, etc.
Discover, ideate, and build automated communications throughout the customer LTV to improve acquisition, activation, engagement, and CLV
Administer our CRM platform, Salesforce, by implementing changes in the processes, building workflows, and optimizing system usage
Develop clear messaging and resulting marketing tactics and materials that enable our Sales and Customer Success team to effectively acquire and retain more users
Collaborate closely with product, design, and engineering teams to deliver successful product launches, sales campaigns, and ensure brand consistency in all channels

Profile:

4+ years of professional experience in a similar role with a focus on marketing automation. Experience in the tech sector is a must
Equally comfortable with both strategic planning and tactical execution
Experience owning, implementing, and managing lifecycle automation with a focus on content
Fluent in Spanish and English, and knowledge of Portuguese is a big plus
Handson experience with CRM tools. Salesforce knowledge is desirable
Skilled in tracking and analyzing metrics. You are comfortable with numbers and love to learn from data
Excellent planning and project management skills, taking full responsibility to meet deadlines
You are a true team player: whatever the problem, you are always part of the solution

What do we offer