Digital Marketing Manager - Madrid, España - Catenon

Catenon

Empresa verificada

Madrid, España

hace 1 semana

Publicado por:

Isabel García

beBee Recruiter

Descripción

channel campaigns.

Working closely with the sales team you will define and execute targeted campaign templates to be executed globally or after relevant localization executed in regions.

Webinars program.

Working closely with Product marketing, sales team and business leaders, your will design, launch and execute an effective Thought Leader Ship webinar program.

Social Media Strategy&Execution. You will create the SocialMedia Guidelines. You will conduct the research to identify which channels are most relevant to the Foreworth buyer personas. Website refresh.

You will work closely with the selected web agency, content and product marketing manager to create a highly optimized website aligned to buyer personas, journeys and relevant content to ensure a high visitor engagement.

Requirements:
Bachelor ́s degree in relevant field required.

Five to seven years in online marketing experience (SEO, SEM, Social) with a strong focus on digital measurements and analytics.

Experience on optimizing websites from branding and demand creation objectives. Experience of managing agency relationship is strong desirable. Development of integrated marketing programs that combine inbound and outbound tactics&channels. Previous experience in A/B and multivariate testing. Ability to manage multiple projects in a fast-paced, deadline-driven environment. Ability to communicate complex ideas effectively in English and Spanish Experience of managing agency relationship is strong desirable. Passionate team player.

Demonstrating intelectual curiosity, creativity and logical thinking Use and Management of Web CMSs Web analytics and web optimization tools (reverse IP, real time data appending).

Solid experience of marketing automation platforms specially Hubspot, Social media platforms, monitoring tools. Search engine marketing tools SEM tools and optimization experience Advance knowledge of Microsoft office Suite, Google Suite (Google analytics)