Marketing Executive - Barcelona, España - Kaplan Languages Group

Kaplan Languages Group

Empresa verificada

Barcelona, España

hace 2 semanas

Publicado por:

Isabel García

beBee Recruiter

Descripción

Company Description

Kaplan Language Group (KLG) provides high-quality, language-travel programs across the world through its three brands, Kaplan International Languages, Alpadia Language Schools, and ESL Education.

All are recognized leaders in the educational travel sector, committed to offering high-quality, immersive language experiences to students from over 100 countries.

We are now looking to recruit a talented Italian-speaking Marketing Executive whose focus will be to support, sustain and grow the strong presence of our brands in Italy, whilst also providing operational support for projects in other markets.

The position is based within the Regional European marketing team, reporting to the Marketing Manager, France, Italy & Spain.

The role would involve working with an international team, based in offices across Europe and would offer extensive exposure to international marketing, using a variety of digital and traditional offline channels.

The position would ideally suit someone with previous experience in a communications role, which required operating in both Italian and English, who is looking to join an international business with scope for career progression.

Job Description:

Responsibilities will include:

Creating and implementing a marketing activity calendar to drive leads and conversion efforts through online and offline channels
Supporting the development and implementation of Regional Marketing projects, with focus on growing revenue and ROI
General marketing research, including competitor activity monitoring, to create new and creative campaign ideas
Website and blog management: writing, translating, and proofreading content
Writing compelling content for partners
Outreach, digital PR and best practice industry trends
Sourcing and securing sponsorship / blogger partnerships / influencers
Social media planning, research, and execution
Communicating with target audiences and managing customer relationships
Organizing events such as conferences, seminars, receptions, and exhibitions
Supporting the development of SEO strategy, including seeding content and link building.

Qualifications:

To be considered for the position, you will need:

Bachelor's degree or above (desirable)
Spoken and written fluency in Italian and English
Solid awareness of Italian culture as well as other that of European countries
Relevant marketing experience
Keen interest in online trends, technology, social media, blogs, and travel
Ability to think creatively and contribute ideas
Experience and passion in creating content
Demonstrated ability to handle multiple tasks, to prioritize those tasks and meet deadlines
Experience with website analytics tools
PPC and best performance media practice (desirable)
Complimentary experience of offline marketing (desirable)
High levels of energy and self motivation,
Selfawareness
Teamworking skills
Innovative approach

Additional Information

What We Offer You:

This is a fulltime position based in Barcelona. You will be fully supported in your role with ongoing coaching and training from your colleagues and managers.
A chance to work in the headquarters of KLG in a prime location in Barcelona
The opportunity to gain knowledge and experience in marketing tools and platforms
The opportunity to develop your skills in an international environment, in the exciting field of language travel
A young and dynamic work atmosphere
Free breakfast on Monday and fresh fruit every Thursday.
Free coffee & milk
WFH: 2 days per week
Free languages courses abroad
Discounts with Sanitas medical insurance

Closing date: 14th August 2023