Programatic Activation Specialist (BB-08BB3)
Encontrado en: Neuvoo ES
Act as Specialist Managing Data Management Platform, creating audiences and segmentations for key targets, leveraging the power of data in our communications as a competitive advantage. Leveraging Analytical Power to optimization Data Driven and predictive marketing.
A day in the life of...
• Leverage Data Strategy building key audiences and segmentation to implement Personalized Communication Experience at scale as a competitive advantage for the company.
• Coordinate interdepartmental tasks to assure the right data strategy implementation in omnichannel media (own and paid) including SEM, social media, Display, Video,)
• Audiencias created with Category and NIM relevance
• First Party Data generation with media efforts and activations
• Success Business Case generation, with scalable learnings, documenting for knowledge transfer.
• Evolution of the Ecosystem in cookieless future to keep on activating 1st party data on future Ecosystem.
What will make you successful
• College Degree required
• More than 2 years of experience in Digital Marketing teams or Digital Media within media agency or client. Performance Business expertise valuable.
• Knowledge and experience working with DMP's ( Salesforce DMP as focus , or Adobe Audience Manager,Bluekai, Weborama, Eulerian,..).
• Experience in Tag management systems ( GTM, DTM, Tealium IQ).
• Knowledge in Programmatic Buying ( DSP's), adservers (DCM, Sizmeck), within the Ad Tech ecosystem.
• Deep knowledge of Goodle Analytics.
• Valuable additional Digital background.
• Knowledge of main DSP Mediamath, DBM,Adform,Appnexus.
• Experience using Adserversfor optimizing Adform, Weborama, Doubleclick,Sizmek Wide experience in Measurement and tracking.
• Strong knowledge in Analytics and special Google Ecosystem hands on.
• Passionate about digital.
• Analytical, organization and planning.
• Team player.
• Good managing complexity and workload.
• Spanish Fluent
• English Fluent
calendar_todayhace 2 días