Marketing Executive - Barcelona, España - Kaplan Languages Group

Kaplan Languages Group

Empresa verificada

Barcelona, España

hace 1 semana

Publicado por:

Isabel García

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Descripción

Company Description

Kaplan Language Group (KLG) is a reliable and respected leader in the language travel industry, that provides high-quality, language-travel programs across the world.

The group consists of some of the biggest names in educational language tourism:
Alpadia Language Schools, ESL Languages, and Kaplan International Languages.

With more than 130 combined years of experience and thousands of happy and satisfied alumni - KLG is a reliable and respected leader in the language travel industry.

KLG offers a wide range of language and cultural programs in more than 100 countries across the world, allowing students to embark on a unique, life-changing journey specifically tailored to them.

We are recruiting a Marketing Executive (Swiss German speaker) to support, sustain and grow the strong presence of the brands in the local markets.

You will be part of the Regional European marketing team, reporting to the Marketing Manager Switzerland & Germany and have the opportunity to work with an international team with offices across Europe.

The post would ideally suit someone who got previous experience in marketing or similar role in-house, in their native language (Swiss German) but also in English depending on what is appropriate and engaging for our target audience of students, parents and professionals.

The role would provide you with an excellent exposure to international marketing using a variety of digital and traditional offline channels.

Job Description:

Revenue and Lead generation

Creating and implementing a marketing activity calendar across the three brands to contribute to lead generation and conversion efforts both online and offline
Supporting the development and implementation of all planned marketing activities with focus on the ROI and high growth in leads, bookings, revenue
Evaluating and optimizing marketing campaigns

Brand development

Liaising and networking with a range of stakeholders including clients, suppliers and partners
Organizing and attending events as conferences, fairs, seminars, and exhibitions
Coordinating the production and effective distribution of promotional materials and merchandise
Sourcing and securing sponsorship/blogger partnerships /influencers
Social media management (Instagram, Tiktok, Facebook)

CRM

Content and localization

Writing, translating and proofreading copy
Supporting the management of content and website
Creating reels, social media posts across various social media platforms
Monitoring performance of website using Google Analytics and other tracking software and centrally produced reports, recommending improvements
Supporting the development of local SEO strategy
Seeding content and link building
Contribute to local content development and management to keep it relevant to local market

Others

Regularly monitoring competitor promotions and marketing initiatives
Support the relationship with the local sales team, gathering insights from the market
Evaluating and optimizing marketing campaigns
Assisting regional sales managers

Qualifications:

About you:

To be successful in the role you'll have the following:

Bachelor's degree or above in Marketing (desirable)
Swiss German native, fluent in English and preferably knowledge of French or Italian but not mandatory
Relevant marketing experience dealing with local Swiss German market
Experience in traditional offline marketing identifying good potential opportunities for collaboration, negotiation and maintenance of those longterm partnerships
Keen interest in following marketing online trends, technology, social media, blogs, travel
Creative thinker who can contribute new ideas, follows latest trends
Demonstrated ability to handle multiple tasks, to prioritize those tasks and meet deadlines
Experience with website analytics tools
Complimentary experience of offline marketing
Highly energetic and selfmotivated, selfaware, innovative and team worker
Have global mindset

Application method
Additional Information

What We Offer You:

The opportunity to develop your skills in an international environment, in the exciting field of language travel
A young and dynamic work atmosphere
An environment where corporate ethics and sustainable development matter
Competitive salary
Lunch vouchers
Free coffee and tea
Free breakfast on Mondays and fresh fruit on Thursdays
Language courses abroad
Medical insurance benefits
Place of work: Barcelona (ES)
Start date: ASAP
Reference: KLG_MKT
Type of contract: Permanent contract with 6 months trial period
Activity rate: Full time