Product Marketing Manager - Madrid

Our mission is to provide innovative services critical to society, unlocking a cleaner, better and more sustainable future for society and future generations. Working towards this goal, Volue has become a leading technology supplier and enabler of the green transition, helping en ...

Descripción del trabajo

Our mission is to provide innovative services critical to society, unlocking a cleaner, better and more sustainable future for society and future generations. Working towards this goal, Volue has become a leading technology supplier and enabler of the green transition, helping energy companies simplify and optimize everyday operations.

We are now looking for a Product Marketing Manager for Volue Data & Forecasts who is excited to help us strengthen how we deliver value to our customers in line with the Volue mission. This entails developing and executing the product marketing plan and associated campaigns and activities. You will lead and shape product positioning, messaging, and go-to-market execution by translating market and customer insight into compelling narratives, and support Sales with clear, compelling collateral that helps them succeed. To achieve this, you will work closely with colleagues across Product, Growth Marketing, Analysis, and Customer Success to strengthen pipeline, adoption, and long-term customer growth. 

What you will be doing to make a difference:

• Positioning & messaging: Develop and refine product value propositions, personas, and messaging frameworks that clearly articulate customer outcomes, value, and differentiation for Data & Forecasts solutions.

• Go-to-market & launches: Plan, coordinate and deliver tiered product launches across channels (web, email, events, social) with measurable outcomes.

• Sales enablement: Create sales collateral, such as pitch decks, one-pagers, case studies, battlecards, and talk tracks. Support Sales Enablement with content input for training sessions.

• Market & competitive insight: Gain and maintain a deep understanding of target markets, competitor landscape and customer segments to ensure messaging is relevant, compelling, and insight-driven.

• Campaign partnership: Collaborate with Growth Marketing on integrated campaigns that generate and nurture qualified leads for Sales.

• Digital presence: Keep product pages and campaign content current, benefit-driven, and SEO-optimized.

• Customer advocacy: Source references and success stories, and support events and thought leadership initiatives.

• Metrics & reporting: Track launch and campaign performance, pipeline influence, and adoption KPIs, and report regularly to the Team Lead. 

What you need to succeed:

• Around 4+ years of experience in B2B product marketing (or a closely related GTM role) for software, data, analytics, or SaaS products, ideally in complex or technical domains.

• Experience and knowledge of the energy industry and/or IT/software industry is beneficial.

• Strong ability to translate market and customer insight into clear positioning, compelling messaging and engaging stories that resonate with specific personas.

• Proven experience contributing to go-to-market plans, launches and sales enablement assets that support pipeline creation and commercial success.

• Comfortable working cross-functionally with Product, Sales, Growth Marketing, Analysis and Customer Success.

• Excellent communication skills in English (written and spoken). You enjoy crafting everything from narrative frameworks to crisp one-pagers and campaign copy.

• A structured, results-oriented mindset: you enjoy setting goals, measuring impact and iterating based on data.

If you don't meet every single requirement but feel this role could be a great fit, we still encourage you to apply. 

Reasons to join Volue team and what we offer:

• A high degree of influence in shaping and developing the role, with room to grow over time.

• Great colleagues in one of Europe's most exciting green tech companies with an innovative and international work environment.

• Competitive salary and benefits.

• Flexible working hours and hybrid work.

• Attractive referral program.

The position reports to the Product Marketing Team Lead and cooperates closely with Product, Growth Marketing, Sales, Analysis and Customer Success. We are looking to hire for the Volue office in Madrid, Gdansk, or Istanbul but will consider other locations for the right candidate.

In Volue, we cherish each employee's competence, ideas and personality. Let your skills and talent be a part of our team – and let us leave our mark on the world together.

Company Culture

At Volue, we believe that in order to be a successful company, we need to bring everyone to the table.

We actively build diverse teams because we know they make better decisions and create more value. By inclusion, we mean creating a sense of belonging and community at work. We want the people of Volue to feel welcome, valued, and encouraged to bring their whole, unique selves to work.

Volue is about people. From staff to clients, people are at the center of all our operations. We strive for a flat structure where everyone feels included, appreciated and recognized for their individual contributions — what we call "ONE Volue".

We encourage applications from people of all genders, backgrounds, identities and experiences. If you're excited about the role, we'd love to hear from you.