Mobile CRM Lead - Madrid, España - Phiture GmbH

Phiture GmbH

Empresa verificada

Madrid, España

hace 3 semanas

Publicado por:

Isabel García

beBee Recruiter

Descripción

Hi, we're Phiture — the mobile growth consultancy working with the teams behind leading apps like Adobe, Headspace, and LEGO.

We're on a mission to become the #1 company in our industry, and we need great people to make it happen.

We are looking for a highly-motivated, experienced CRM Specialist with an ambition to share their knowledge and support others.

In this role, you will be a key leader within Phiture, responsible for managing a team of 10+ consultants and enabling them to deliver data-driven strategies for our clients' retention efforts.

As a hands-on leader you will be involved in service development through helping the Senior Consultants to shape and coordinate the overall growth strategy of each client.

The role will consistently use client insights to optimize our approach to how we engage with our clients and provide insights to the Director of CRM on best ways to evolve the services.

WHAT TO EXPECT:

The main tasks in this role include:

Leading the CRM team in delivering a robust retention strategy to increase the key metrics (i.e. LTV) of our customers
Empowering, coaching and supporting a team of CRM consultants to ensure timely and high quality service
Working side by side with the Director of CRM and taking ownership of the team strategy and structure
Establishing operational stability through capacity planning/monitoring/reallocation
Driving the recruitment and (nontechnical) training process in partnership with HR and senior leadership
Solving business, HR, and operational challenges by developing efficient and effective team structure, as well as innovative strategies that improve productivity and maintain team spirit

WHAT YOU'LL DO:

In partnership with the Director of CRM, Senior Consultants and other Team Leads, you will focus on 2 areas:
Leadership

Achieve team vision and mission through leveraging team strengths, working on its weaknesses, goals setting and evaluating team performance
Foster knowledge sharing and drive smooth cooperation within and beyond the CRM team
Provide a safe, open and organized work environment to all team members with a right level of support by managing priorities and initiatives of your team and among stakeholders, constantly giving constructive feedback as well as promptly mitigating conflicts
Support the team to identify and steward growth opportunities through incremental program proposals and proactive strategy recommendations
Create a team development roadmap in collaboration with HRBP

... and Operations

Develop a consistent measurement approach and deliver regular reporting to help improve performance and to inform investment decisions for our clients
Working with Senior Consultants & Data Engineering to identify ways to increase automation and personalisation for our clients
Deliver a strong onboarding strategy for the new CRM clients to reduce client churn
Implement a test & learn approach to challenge our existing activity, identify and recommend changes, and drive ongoing performance improvement
Collaborating with Account Management & BizDev to create a reactivation strategy to win back lapsed clients
Collaborating with Sales & Marketing to develop gotomarket strategies by region (Europe, North America, Rest of World), understanding the levers for growth across Phiture's CRM services
Manage costs to hit the budget and improve productivity yearonyear.
Lead the planning, procurement, configuration, management, and deployment of new technical capabilities, and for their use as accelerators to deliver incremental impact
Stay uptodate on industry trends and best practices to bring new ideas and approaches to the team
Work with AI to identify ways of automating tasks and increasing efficiency

WHAT YOU BRING TO US:

Outstanding leadership and decisionmaking skills
Effective, collaborative and inclusive communication style
Extensive experience in managing Growth/CRM Operations and teams (on the client or agency side)
Experience with a range of marketing channels within the mobile app industry
Knowledge of the external market and the activity of competitors
Understanding of the technical foundations of a marketing tech stack, the use of CRM channels, and experience in proactively identifying solutions to problems
Analytical and datadriven approach
Experience in building processes that empower teams, unlock productivity, and deliver results
Passion, accountability, and teamfocused to be able to exemplify Phiture's values
Proactivity and creative thinking

nice to have:

Experience with Braze or similar marketing automation solutions.

WHAT WE OFFER YOU:

Unlimited remote work within your home country and up to 90 days of international remote work every year
The opportunity to boost your salary with our quarterly bonus scheme and share in the company's financial success
Full and free mental health support from licensed therapists through our partners