- Design and execute content marketing strategies to enhance brand awareness and drive quality lead generation from our Ideal Customer Profiles.
- Collaborate closely with internal and external teams to create, review, and optimize relevant and compelling content for various channels such as our website, social media, press opportunities, and email marketing. This includes blog posts, client success stories, white papers, product launches, influencer marketing, and event participation.
- Develop and nurture strong relationships with key collaborators to maximize brand exposure.
- Monitor, track, and document content performance, analyzing data to determine content's impact on revenue and actioning those insights.
- Write, design, and produce impactful email content for lead nurturing and communication of important product updates. Conduct regular research and review customer demands, market trends, and search engine trends monthly to plan engaging content, incorporating it into the quarterly content plan.
- Take ownership of integrating digital content marketing initiatives across touch points, ensuring timely release for new products and initiatives.
- Demonstrate clear SEO knowledge and expertise in crafting compelling, well-optimized content. Collaborate with our agency to strategize and implement SEO initiatives, ensuring continuous improvement and sustained rankings.
- Stay informed about market trends and adhere to best practices in content marketing.
- Demonstrated experience in creating and executing effective content marketing strategies.
- Experience in the B2B content marketing space.
- Tools: Google Analytics 4, ClickUp, Notion, Webflow and SEMRush.
- Exceptional communication skills and the ability to work collaboratively with diverse teams.
- Solid knowledge of current trends and technologies in digital marketing.
- Ability to lead and build strong relationships with strategic collaborators.
- Results-oriented mindset and ability to work in a dynamic and evolving environment.
- Written and verbal fluency in English and Spanish.
- Demonstrates excellent teamwork, growth mindset, and adaptability.
- Eligibility to work in Spain
Why Join Us?
We offer you the opportunity to lead and shape our content marketing strategy to continue positioning Landbot in the AI Chatbot space. You will be part of a passionate and collaborative team, working in an environment that values innovation and professional growth. Join us and contribute to driving our market presence with your expertise in content marketing
Hiring Process
CV screening
Phone screen
Demo Day deck sent
Interview Demo Day with Team
CEO interview
Benefits
- Hybrid culture: you can choose between a full remote or a beautiful office in Barcelona (or both).
- Great company culture. We have a young, upbeat, and international work environment.
- Flexible schedule.
- Open vacation policy and flexible holidays, so you can take time off when you need it.
- Training budget.
- Ticket transport.
- 25 days of paid vacation (23 regular days + December 24th & 31st ).
- English & Spanish lessons.
- Flex compensation with Cobee for employees residing in Spain.
- Team building activities.
- Referral bonus if you bring other talented people like you.
Senior Content Marketing - Madrid, España - Landbot
Descripción
About Landbot: At Landbot, we're not just offering AI chatbot solutions; we're reimagining how businesses interact with their customers. Catering to mid-size companies in high-ticket sales industries, we've achieved a remarkable growth rate and are looking for a Senior Content Marketing Manager to join our vibrant team and contribute to our vision.
Find out more about our Core Values
As a Senior Content Marketing Manager, you'll play a pivotal role in shaping our strategic future. Your mission will be to lead and refine our content marketing strategy, focusing on building strong and effective partnerships with internal and external stakeholders to continue positioning Landbot in the AI Chatbot space. You will be the central pillar of our strategy to expand and enhance our market position and increase our brand's visibility.
Responsibilities: