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Traffic Acquisition - Barcelona, España - Timup
Descripción
Importante empresa que ofrece servicios de Recursos Humanos de Barcelona está en búsqueda de un Traffic Acquisition & Web Analyst para poder formar parte del equipo de marketing de la empresa.
Tu responsabilidad será crear y ejecutar estrategias para aumentar el tráfico en el sitio web, con el objetivo de mejorar los indicadores clave de rendimiento y tener una visión completa de la plataforma.
Funciones:
Construir, planificar e implementar estrategias de adquisición para maximizar el tráfico B2C. Analizar los indicadores clave de rendimiento y métricas de adquisición de tráfico. Coordinar y controlar las campañas online. Evaluar las palabras clave, el tráfico en el sitio web y las tendencias del mercado. Seguir y analizar el compromiso y conversiones de los usuarios. Supervisar la configuración de Google Analytics. Implementar Power BI. Mejorar el tráfico orgánico a través de estrategias SEO. Elaborar informes periódicos, presentarlos de manera efectiva y mejora de prácticas.
Requisitos:
Requisitos Licenciatura en ADE, Marketing o similares. 3 años de experiencia como responsable de adquisición de tráfico y analista web.
Capacidad de resolver problemas, una mentalidad orientada a los datos, habilidades analíticas fuertes y experiencia en el seguimiento de métricas relevantes.
Se valora la experiencia con WordPress, HTML, Power BI (o herramientas similares) y Google Analytics. Habilidades excelentes de comunicación y presentación. Un buen nivel de inglés también es una ventaja.Beneficios:
Trabajar en una empresa que tiene pasión por las personas. Posibilidad de crecimiento dentro de la empresa.