Sr. Marketing Manager Emea - Madrid, España - BAXTER

BAXTER

Empresa verificada

Madrid, España

hace 2 semanas

Publicado por:

Isabel García

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Descripción

This is where you save and sustain lives
At Baxter, we are deeply connected by our mission. No matter your role at Baxter, your work makes a positive impact on people around the world.

You'll feel a sense of purpose throughout the organization, as we know our work improves outcomes for millions of patients.

Baxter's products and therapies are found in almost every hospital worldwide, in clinics and in the home. For over 85 years, we have pioneered significant medical innovations that transform healthcare.

Together, we create a place where we are happy, successful and inspire each other. This is where you can do your best work.

Join us at the intersection of saving and sustaining lives—where your purpose accelerates our mission.

SUMMARY

We are looking for an experienced and versatile SENIOR MARKETING MANAGER who will be responsible for driving marketing programs and commercial execution for the EMEA (Europe Middle East and Africa) region, as well as ensure the implementation of new digital channels.

The role will operate solidly within the EMEA Advanced Surgery vertical structure alongside other regional stakeholders such as Medical/Clinical, Finance, Training & Education, Comm Ex, Supply Chain, R&D, RA, Market Access, Digital Marketing, GPR, etc as well as the AS GBU team to ensure that Baxter's European team has a clear direction plus effective traditional and digital tools/programs with which they can approach healthcare professionals/payers in this new virtual setting.

Regional Marketing partners with countries to enable commercial execution excellence to accelerate profitable sales.

Travel expected up to 30% of the time.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Act as primary EMEA Marketing contact point for country teams and distributors for H&S core products and to Global Marketing for EMEA markets
Establish and lead regional strategy and business focus areas, ensure country alignment to regional strategy/priorities (eg launches, business/product positioning and messaging), course correct in a timely manner if needed
Own launch execution readiness, effectiveness and compliance, identify root causes behind gaps in new launch performance and drive enhancements to plans
Analyze regional business performance and recommend enhancements or corrective actions to plans and capabilities
Lead regionwide activities (campaigns, congresses, peertopeers, market development) and lift / shift positive successes across markets to drive profitable revenue growth
Articulate regional needs, Voice of Customer (internal/external) and market intelligence to GBU and/or to relevant regional/country stakeholders
Liaise effectively with GBU, countries and across multiple functions such as Commerical Excellence (incl Pricing), Finance, Regulatory Affairs, Advocacy, Market Access, Medical, Supply Chain, and Training
Gather regional inputs for Target Product Profiles (TPP) and coordinate financial business case process
Provide data and insight, make recommendations for onmarket product introductions (expansion) and effectiveness to optimize the portfolio incountry growth and profitability
Supports quality growth of key revenue generators in WEU region with specific focus on remote selling and driving product penetration, routineuse as well as new product introduction with digital formats leveraging its strong differentiation. Helps ensure best of class launch execution.
Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
Guide countries in development of the annual commercial BaxP plan that is aligned to the regional segmentation framework.
Build lasting relationships with key opinion leaders and gain insights from them for use in developing novel segmentation, targeting and positioning of the products
Provide product, technical and competitive knowledge to increase competency and effectiveness of country marketing teams, sales representatives and distributors
Ensure adherence to pricing strategies for assigned product lines

JOB REQUIREMENTS

Extensive Marketing/Commercial experience in the Medical Device/Pharma industry required; familiarity with Surgery and/or Operating Theatre environment is a clear advantage
University degree: Master's/ PhD degree, MBA is a plus Demonstrated record of success in driving new product sales
Background in strategic planning and business development helpful.
Preferably training and experience in Digital Marketing with performance history
Analytical skills with business acumen: Strong strategic thinking coupled with strong execution skills
Top communicator, influencing, negotiation and collaboration skills as well as critical thinking & project management skills crosscultura