- Experience in FMCG, product/brand marketing will be valued.
- Understanding of competitor activity and consumer behavior in a brand and FMCG context.
- Experience turning consumer insights into brand initiatives.
- Experience in branding, consumer activation programs.
Brand Marketing Trainee Temporary - Madrid, España - Red Bull
Descripción
Company Description
The Brand Marketing intern forms part of the Brand Marketing. Working closely with the Brand Manager to contribute to the annual business plan by creating, planning and executing brand, advertising, new products and packaging initiatives while ensuring the brand is portrayed in the right way.
Job Description
Diving into consumer, market and competition analysis:
Using specialized tools like Nielsen, Kantar & T&A identifying growth opportunities and areas for improvement for our brand.
Consumer Activation:
Build cross-functional tools to leverage key marketing initiatives in-store, inviting consumers/shoppers to participate in a Red Bull branded experience. Create and manage consumer incentives tied to brand campaigns.
Advertising and Creative:
Participate on the creation and process of creative pieces for advertising and POS communication in strong collaboration with the respective marketing functions (local & HQ) & creative agencies.Work together with the advertising manager to ensure the ideal campaign media mix.
Product and packaging innovation:
Understand which packaging solution addresses country-specific needs, as well as leads and manages the launch proposal.
Collect learnings and work on new campaign proposals for our Brand Marketing Plan ensuring alignment with national strategy
Qualifications
Additional Information
The description of this job offer is intended to collect the information necessary to identify, in a general and non-exhaustive manner, the general characteristics of the position, with the aim of allowing those who wish to apply and participate in the selection process to do so with full legal guarantees. You are also informed that Red Bull España, S.L. will treat your application and those of other candidates with full respect for current legislation and fundamental rights; in particular, equal treatment and non-discrimination. Likewise, those who wish to start the process are informed that no rights can be expected as a result of this job offer.