Content Strategist - Madrid

Job summary

As Content Strategist, you will play a key role in shaping how SoSafe communicates — across our website, campaigns, and assets.

Responsibilities

• Own the content calendar across web, campaigns, and marketing assets
• Define content themes and narratives in collaboration with Product Marketing and Brand
• Ensure content is aligned with SoSafe's messaging frameworks, product strategy, and business priorities
• Champion the development of thought-leadership pieces and strategic top- and mid-funnel assets
• Oversee timely delivery of content in line with campaign and asset timelines
• Maintain and evolve the SoSafe Style Framework, including tone of voice, messaging hierarchy, and editorial standards
• Brief internal and external writers, ensuring clarity and consistency across content
• Review and refine content to uphold quality and strategic alignment across formats
• Apply a data-driven mindset to test and iterate content across formats and channels
• Partner with Marketing Ops or Analytics to define content KPIs and track performance (e.g., engagement, conversion, reach)
• Use performance insights to inform content strategy and suggest optimization

Descripción del trabajo