Marketing Manager Iberia - Barcelona, España - UPL NA Inc.

UPL NA Inc.

Empresa verificada

Barcelona, España

hace 2 semanas

Publicado por:

Isabel García

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Descripción

Job Id: 6524- City: BARCELONA, Catalunya, Spain- Department: Marketing- Function: Sales, Marketing and Alliance- Employee Type: Permanent Full Time- Seniority Level: Mid-Senior levelDescription:

Job expectations

Responsibilities/Accountabilities

Define, plan and develop the marketing strategy to meet annual objectives (sales volumes, turnover and margin)
Define, plan and develop the marketing plan within budget constraints.
Define marketing objectives and products, group of products and new products strategy (Business and R&D) in the short, medium and long term.
Build up with his/her team the Integrated Crop Solutions.

Expected contributions

Establish marketing strategy, means and goals to ensure market share increase and products profitability.
Create and implement tools to anticipate market trends (business intelligence/ competitive intelligence).
Develop and execute marketing plans and programs, both short and long range, to ensure the profit growth and expansion of company products.
Research, analyze and monitor financial, technological and market data so that market opportunity may be capitalized on and portfolio competitiveness be optimized.
Plan and oversee the organization and marketing teams.
Establish a corporate branding strategy.
Develop and recommends pricing strategy for the organization which will result in the greatest share of the market over the long run.
Monitor marketing results and define and implement corrective actions.
Propose structure, organization and process of marketing.
Plan marketing activities.
Manage qualitative market studies (identify market key players, their needs, identify active ingredient companies and their performance) and quantitative market studies (processed hectares, volumes, values) on areas / segments. Analyze Focus Crop / Culture.
Support marketing strategy (SWOT, Marketing Mix)
Complete product presentation which will be the basis of the internal / external communication
Coordination of project team towards the strategic and business goals (Commercial/Supply chain/R&D/Legal)
Transversal actions for the Marketing Team
Source of innovations, creativity in business opportunities (new markets, partnerships )
Interactions

- technical services: Legal ((Branding and agreements, NDA / R&D agreement / distribution agreement), Finance, Supply Chain (COGS). Participate to the definition of the product strategy.

Align marketing plans regional and local (Top down and Bottom up)
Active member of SNOP process (Sales and operating process)
Creation and update of 5years plan on dedicated products and annual budget process

Key competencies required for the role

Educational background / Experience:

Education: Agronomy, management or marketing
Experience: Conventional Crop Protection &/or Biosolution knowledge (products, competitors, players, local market, decision making processes)
Proven ability to negotiate agreements and alliances
At least 5 years relevant experience in Spain &/or Portugal market in Business (Sales or marketing role)
Management experience
Fluent in English

Executive leadership competences:

Excellent verbal and written communication skills
Innovative thinking and creativity
Interpersonal and leadership skills
Management skills
Adaptability skills
Analytical, problemsolving and decisionmaking skills
Customer focused
Results Oriented
Excellent organizational skills

We are one team, for maximum impact. One team with shared goals. We all play for the team and no one plays against the team. We have a laser-like focus on what our customers need and want, on anticipating their future needs and on how we can create innovative solutions and experiences for them.
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