Xoán San Martín Sáder

EMEA senior sales executive. Leadership expert. European Leadership. Founder of Inside Sales Leadership.

Experience:

Madrid Associate.
European Leadership.
May 2021 - Present.
Madrid, Community of Madrid, Spain.
Most people would wrongly say that leadership is vision, courage, credibility, determination or even militarism or politics. We however sincerely believe that leadership is first and foremost about people. It is about leaders releasing people to do what they need to do in the most productive and beneficial way.
At European Leadership I'm the Inside Sales expert in the Madrid Region.Most people would wrongly say that leadership is vision, courage, credibility, determination or even militarism or politics. We however sincerely believe that leadership is first and foremost about people. It is about leaders releasing people to do what they need to do in the most productive and beneficial way. At European Leadership I'm the Inside Sales expert in the Madrid Region.
Inside Sales Leadership logo
 

Founder of Inside Sales Leadership.
Inside Sales Leadership · 
Aug 2020 - Present.
Madrid, Community of Madrid, Spain.
Since August 2020 I founded Inside Sales Leadership during my international certification as Team's Leadership Coach.Since August 2020 I founded Inside Sales Leadership during my international certification as Team's Leadership Coach.

CX OD Sales Development Manager.
Oracle.
Jan 2019 - Jun 2020.
Málaga Area, Spain.
In alignment with the CX team and the southern Europe Sales leadership I help to increase the pipeline and the close ratio of opportunities within a diverse universe of industries.

My responsibilities include:

- Developing & implementing Strategic Industry Sales plays for the Oracle CX Sales team to build pipeline
- Coaching Sales on advanced Social Selling strategies and complex deal management.
- Accurate Forecasting and Pipeline Management.
-Coaching Sales on diverse Sales methodologies.
-Help the regional Sales leadership to define and implement strategies to increase the new business.
-Help to develop the Go to market plan of each territory.
-Work with the Sales managers to develop their team´s soft skills.In alignment with the CX team and the southern Europe Sales leadership I help to increase the pipeline and the close ratio of opportunities within a diverse universe of industries. 

Inside Sales Team Leader.
Vodafone Global Enterprise.
Sep 2016 - Oct 2018.
Valencia Area, Spain.
Lead a team of 10 highly motivated sales professionals for Spain & Portugal. Responsible for managing inside sales activities under the “Red Edge methodology” within the existing customer base and prospective clients. Supporting field, Global Account Managers sales as well as other cross-functional teams. Ensuring all sales KPI’s and objectives are met as well as managing operational reporting performance. Providing Connectivity; Cloud and Hosting and Converged Solutions to the Vodafone Global Enterprise long tail accounts.
 

Inside Sales Manager WLA.
BMC Software.
Sep 2015 - Aug 2016.
Dublin, Ireland.
Hire, train, coach and manage a team of 8 highly motivated sales professionals for the UK & Ireland, Germany, Italy, France, Spain, Netherlands & Nordics territories. Responsible for managing inside sales and business development activities within the existing customer base and prospective.BMC Workload Automation solutions consolidate scheduling across systems, applications, databases, and dependencies for fast, accurate results.

Microstrategy.
Manager Inside Sales Southern Europe.
Jan 2012 - Nov 2014.
Madrid, Community of Madrid, Spain.
Manage the inside sales activities of eight people across Portugal, Spain, Italy and France, developing the business within the customer and prospect bases on Tier 1 and Mid - Market accounts.Manage the inside sales activities of eight people across Portugal, Spain, Italy and France, developing the business within the customer and prospect bases on Tier 1 and Mid - Market accounts.
Southern Europe Business Development Team Lead.
Jan 2011 - Dec 2011.
Responsible for the Business Development activities in Spain, Portugal and Italy.
Directing the activities towards revenue generation within existing customer base and prospective.

Business Development Manager
Jun 2008 - Dec 2010.

Madrid, Community of Madrid, Spain.
Development of Tier 1 accounts(Ibex 35)prospects and customers.Increase awareness of the products and services of the company itself, increase partner support and increase revenue. Support Marketing department if necessary.
 

Account Executive.
Shopping Publicidad.
May 2007 - Jun 2008.

Madrid, Community of Madrid, Spain.
Person in charge of all the process of negotiation with potential clients (Searching, identification of necessities, qualifying, opportunities) and of the relation with Media sellers and other agencies. Elaboration of newsletters with semi-monthly frequency directed to these agencies, in order to provide tools to them that facilitate sales. Market Analysis. Participation in the process of commercialization and development of marketing actions.
 

Associate to the Marketing Direction.
Gauss Global.
May 2006 - Mar 2007.

Madrid, Community of Madrid, Spain.
Bi-weekly elaboration of newsletters frequently directed to the distribution channels. Development, pursuit and evaluation of actions of marketing for the commercialization of the video IP monitoring platform. Analysis of the competition. Organization of advanced training courses directed to the distribution channels, offering them tools to facilitate its sales.
 

Graphical Producer.
Image Group Madrid.
Oct 2005 - May 2006.

Madrid, Community of Madrid, Spain.
In charge of the commercialization, catalogue conceptualization and development for companies in the fashion industry, jewelry shops and organizations of different nature.
 

Head of the Departments of Accounts and Customers Service.
Lithoxa Lithografía.
Dec 2001 - Jun 2004.

Caracas, Venezuela.
Management and direction of projects relative to the prospection, pick up and commercial operation of the company. Coordination of the production activities and pursuit of the inventory of raw material (arts, films, paper, inks and other equipment). Commercialization of elements of graphic character (promotional and corporative). Coordination of the requirements asked for by the commercial ones associated. Elaboration of budgets. Supervisor of 3 collaborators.

Copy Writer.
Leo Burnett.
Apr 2001 - Jul 2001.
Caracas, Venezuela.
Internship: Working in a team with art directors and other creative writers for the development of different advertising campaigns At and Below the line.

Education:

EFIC - Escuela de Formación Integral en Coaching:
INTERNATIONAL CERTIFICATION IN TEAM COACHING & LEADERSHIP (2020 - 2021).
 

ICEMD:
ADVANCED PROGRAMME IN DIGITAL MARKETING (2014 - 2015).

ESIC Business & Marketing School:
MASTERS, DIRECTION OF MARKETING AND COMMERCIAL MANAGEMENT (2008 - 2009).
 

EFTI Centro Internacional de Fotografía y Cine:
MASTERS, CREATIVE PHOTOGRAPHY (2005 - 2006).
 

Universidad 'Santa María:
LICENTIATE, SCIENCES OF THE INFORMATION, ADVERTISING AND PR MENTION (1999 - 2004).