William Tepfenhardt

Accomplished marketing and business development leader with a strong focus on digital transformation,  lead management, and sales enablement. Extensive experience in implementing end-to-end marketing strategies that drive lead generation, demand generation, and customer engagement in both B2B and B2C environments. Proven success in leveraging Salesforce, Qlik, and automation platforms to optimize CRM processes, lead scoring, and pipeline management. A strategic thinker with deep expertise in data-driven marketing, ABM (Account-Based Marketing), multi-channel campaigns, and performance optimization.

Led large teams of up to 35 field marketers, fostering cross-functional collaboration and delivering high-impact campaigns that accelerated sales cycles and increased revenue. Recognized for consistently exceeding targets, with a proven track record of revenue growth, market share expansion, and operational excellence. Awarded Key Talent at Nokia for superior leadership and delivery and honored as Rookie of the Year at LinkedIn APAC for overachievement in sales. Fluent in English and French, with basic Spanish proficiency.

PROFESSIONAL EXPERIENCE                                                                                                             

Amadeus IT (Madrid)

VP EMEA Marketing (Mar 2020 – Present)

• Spearheaded the strategic direction and execution of EMEA field marketing, driving digital transformation initiatives that enhanced lead management, improved lead scoring, and optimized sales pipelines.
• Executed multiple webinars and events that significantly boosted the MQL pipeline, driving a substantial increase in ACV and delivering positive ROI across all programs.
• Delivered a 25% increase in qualified lead conversion by implementing data-driven lead management systems and optimizing cross-channel marketing strategies.
• Successfully led a team of 35 field marketers in developing integrated marketing campaigns that aligned with sales goals, resulting in consistent year-on-year revenue growth.
• Championed the adoption of Salesforce CRM, enhancing the team’s ability to analyze sales pipelines, track customer behavior, and tailor marketing strategies based on predictive analytics.
• Collaborated with cross-functional teams to ensure seamless alignment between sales, product, and marketing, resulting in a 15% acceleration in sales cycles.

LinkedIn (Singapore)

Enterprise Account Director (Apr 2017 – Feb 2020)

• Played a pivotal role in expanding LinkedIn's presence in the B2B Tech sector across APAC, growing new client accounts by over 100% YoY, and leading the largest advertising accounts including Google Cloud, AWS, and Cisco.
• Led full-funnel marketing strategies that drove brand awareness, demand generation, and pipeline acceleration, contributing to an increase in client acquisition and customer retention.
• Developed and executed ABM strategies that targeted high-value accounts, delivering customized marketing solutions that resulted in significant ROI for clients.
• Awarded Rookie of the Year for delivering exceptional sales growth and for consistently overachieving sales targets.

Adknowledge Asia

Interim Country Director – Indonesia (December 2016 – March 2017

Developed and fostered growth of 4 Account Managers and client Solutions Managers.  Supported the team on client meetings to guide them on best practices of driving the business.  Ran 1:1 education and mentoring sessions with the team to help their grow in their role

Achievements:

• Increased client revenue by 200% through the development of tailored sales strategies and digital marketing campaigns, leading to high-value customer growth.
• Trained and mentored a team of 4 account managers and client solution managers, enhancing team capabilities and strengthening client relationships.

APAC Director Telco (Jun 2016 – November 2016)

Built and nurtured the Telecommunications advertising business across APAC for AdKnowledge from both strategic sell-in to C-Suite audiences to helping on-board digital marketing teams and agencies.

Achievements:

• Onboarded 3 new clients which drove 500K USD net new revenue
• Delivered a 3x increase in telco advertising business by onboarding key accounts and deploying targeted digital campaigns.
• Pitches to C-Suite Telco clients across APAC to onboard the AdKnowledge Social Media stack

Facebook (Singapore)

Client Partner (Tech, Telco & Entertainment) (Mar 2014 – Jun 2016)

• Exceeded sales targets by consistently achieving over 100% revenue growth, scaling Facebook’s advertising business from $1.8M to $6M per quarter in 1.5 years.
• Designed and implemented multi-Facebook channel marketing strategies that drove key client objectives including device sales, subscriber acquisition, and app downloads.
• Developed strong relationships with key tech and telco clients, delivering tailored solutions that significantly improved their business outcomes.
• Led client education workshops to help clients and agencies understand the full potential of Facebook’s advertising platform, resulting in higher engagement rates and improved campaign performance.

Amobee (Singapore)

Business Director (Nov 2012 – Mar 2014)

Led a team of 2 Account Managers to drive new business for SingTel Group & Affiliates across Singapore, Indonesia, Philippines, Thailand, and Malaysia.  As well as nurturing & growing existing business.

Achievements:

• Increased top line revenue nearly 600% in 6 months to near $5 Million SGD revenue annually
• Provided strategic insight to clients on how to best leverage Mobile Media to reach KPIs through presentations and workshops
• Prepared media plans for Mobile Advertising campaigns for clients resulting in 30X growth in App downloads 
• Optimized campaigns across networks to ensure best ROI for client with efficiency improvements of 50%

Nokia  Corporation  (Aug 2006 – August 2012)

Senior Marketing Manager (Singapore); Apps Ecosystem (April 2011 – Aug 2012)

Led the Apps ecosystem business for Nokia Southeast Asia for driving both downloads & revenues through merchandising and digital marketing campaigns

Achievements:

• Recognized as Key Talent for successfully leading digital marketing and merchandising initiatives that grew app downloads by 100% and revenues by 300%.
• Managed both the Marketing and Developer Ecosystem Regional Budgets which totaled roughly $1 Million USD on a half yearly basis
• Optimized digital display campaigns, resulting in a 50% improvement in cost per download (CPD), which led to higher efficiency and greater marketing ROI.
• Managed and optimized the marketing budgets for Southeast Asia and worked with regional partners to secure $2M worth of marketing exposure.

Senior Marketing Manager (Finland); Developer Ecosystem (Jun 2009 – Apr 2011)

Responsible for the overall success of our Ecosystem partners by driving exposure of Apps into our Global Marketing campaigns as well as being the communication channel to the entire organization for all Services & Apps related opportunities 

Achievements:

• Developed Marketing Strategy for Nokia App Store across all consumer channels
• Planned and executed numerous end to end Digital marketing campaigns (SEM, Display, Social and Mobile Media) that generated several million downloads of Apps within Nokia Store 
• Spearheaded optimization activities for digital campaigns to increase conversions and downloads within Nokia Store through data analysis; end result was a decrease in CPD of 50%
• Ensured App visibility in numerous multi-million dollar campaigns by collaborating with Marketing Creation, Marketing Activation, Sales, Developers, Go-To Market and Product teams

Senior Marketing Manager (Finland);  Games & Video/TV          (Aug 2006 – Jun 2009)

Responsible for the Global Marketing Strategy of the Games & Video/TV services.  Key interface to Marketing, Go To Market, and Product Management for all services related requests.

Achievements:

• Developed a CRM strategy that improved our ROI by 100% by extrapolating data on usage patterns and ensuring the proper message was delivered to the end consumer
• Created Service Marketing Strategy for Video & TV offering which comprised of market competitive analysis, positioning and messaging for upcoming Nokia Video & TV Services
• Partnered with major video content partners such as YouTube to deliver video content on Nokia devices

Coordinated Preloaded Movie Bundles for launch of Nokia devices 

MBA                 ESCP Europe Business School: Core Focus Marketing

B.S.                      Montclair State University: International Business & Marketing