Jesús Antonio Vizcaíno Jiménez

Co-Founder in LastBasic & Madame Caolín, Digital Marketing & PR Manager, Digital Product Manager, Publisher Consultant and Designer.

Co-Founder, Digital Marketing & PR Manager Madame Caolín Madame Caolín is a leather brand specialized in handmade clothes and persona­lized designs. It is a personal project of a designer based in A Coruña with extensive experience in different fields and cultures that give a very distinctive style.
As Head Of Marketing I have developed and managed social media strategies, graphic and web design, positioning and analytics. As PR, I respond to requests for contributions to various media such as movies, magazines and specialized press, fashion editorials and requests for collaboration with photographers and performed press releases.
Digital Marketing Adviser | Digital & Impress Product Manager |
Editorial, Web & Graphic Designer Vizcaíno Jiménez This is my personal venture. Digital Marketing Adviser, Web Designer, Social Network, Branding, Personal Brand, Editorial & Graphic Designer, Community Manager or Marketing Analytics. My clients are in Spain, Portugal, China and UK.
Digital Product Manager, Digital Publisher, Prepress Product Manager Color & Diseño Head of Digital and Editorial Production Department, working with major international and national publishers of the country, such as HarperCollins, Harlequin Books, Penguin Random House, Grupo Prisa, Grupo Planeta, Instituto Cervantes, Real Academia Española, Grupo SM, Ediciones Maeva, Ediciones Rialp, or Editorial Editex among others.
Graphic & Layout Designer Color & Diseño I was working for different Publishing Business lines of our customers and crea­ting Advertising for different Digital Channels. I have also developed working methods and I have successfully implemented to include ebooks (epub, .kf8, .mobi, .pdf, …) in production processes and for different digital platforms such as Amazon, iTunes, PlayStore, Casa del libro, etc.
Marketing & Advertising Manager Galería Antiqvaria ‘Galería Antiqvaria’, was the main magazine of the antique and auction industry in Spain for about 25 years.
Achieving the objectives of marketing campaigns and carry them out. Responsible for the B2C business line. Building communication plans and actions to improve customer experience. Also I worked as an editor.
On my return to Madrid I found this great job which gave me a very interesting world of collecting art and antiques vision. I knew first hand the major industry and acquired a good knowledge of the subject. It was fun to organize and attend fairs throughout the country. I also learned to deal at the highest level with public institutions as Ayuntamiento Madrid, Prado Museum, Reina Sofia Museum ... as well as private institutions such as the Mapfre Foundation and the Thyssen-Bornemisza Museum.
Today it no longer publishes magazines and focuses on website.
Account Manager Atlantis Comunicación / Atlantis Publicidad Media Agency. Reporting directly to the chief executive. I was in charge about communication and management of different advertising campaigns at the institutional level and media of our customers as well as winning new customers.
Of course this work is a result of the above. Atlantis Publicidad (Santa Cruz de Tenerife) opened an office in the south of the island (there are almost 80 km) and formed a team of three people (obviously, I was one) to create and organize the office. It was an interesting project that I really served my contacts in the previous work.
Freelance South Design Freelance graphic designer for different companies in the south of Tenerife, preparing creativities for the local press, posters, flyers, flags...
Chef de Partie at Villa Cortés Hotel ***** Europe Hotels International Bräuhaus, German Restaurant. Chef de partie responsible for the cooking grill with an assistant under me.
This was an irregular experience for me. Collaborate in the opening of a luxury hotel is an experience, you learn a lot specially if you're always willing to lend a helping hand to other departments. This did not understand me with my Chef and not managed to find points of attachment. I learned what it means to have insurmountable problems with a boss and what is leaving a job but leaving all over. Yet I have great friends of those years.
Sous Chef Rte. La Tapadera Tapas Bar Haute Cuisine. Sous Chef charge of resources, groceries and kitchen staff, with three people under me.
This was the personal project of friends related to the to Real Madrid FC and trusted me as a Sous Chef to start it up. I worked together with another peruvian Chef and elaborate menu that became one of the most representative Tapas Bar at the time of Serrano (Serrano, one of the most representative streets of Madrid when making luxury purchases).
I learned what it is to start a project from scratch, with great ignorance but always forward. One of the best experiences.
Graphic Designer Central Multimagen y Comunicación, S.A. Graphic and creative designer for creating the brand image of the theme park Terra Mítica, Spain.
I worked with great designers who knew perfectly design software, of which I learned a lot and I could never thank you enough… It was very fun to work closely with them…
Carrier El Corte Inglés Light truck carrier operating in Spain and EU.
This work helped me to pay the bills during college, it was a tough experience and I learned how lonely and dangerous it can become the road.
It was a rewarding job in which I learned a lot of the of the automotive world.
Junior Sous Chef Mad Dog Cafe Australian BBQ Restaurant. Assistant Chef, responsible for organizing resources, purchasing and kitchen staff, with six people under me.
I learned what it is to fulfill a schedule and a minimum quality in work and making it work under great pressure
and responsibility to lead a team. I met many Aussies and I also learned how much fun it can be a job…
Garde Manger MadDog Cafe Australian BBQ Restaurant. Chef responsible of preparing salads and deli buffets, appetizers and cold dishes in general.
My first job abroad, I was scared! But I emphasized right away by my desire to learn and my family connection to the kitchen while learning a language... Australian!
CoFounder, Digital Marketing Manager LastBasic LastBasic is a collaborative online engineering platform for prototyping.
• Identifying priorities and overseeing the technical development of the website.
• Campaign management and promotional activity strategy
• Customer user journey testing to identify new ways to improve functionality and revenue opportunities for our brand. Recommend site enhancements
• Manage and implement conversion optimisation strategies to drive revenue per visitor, and monitor performance through data analytics
• Managing existing site to maximise sales
• Managing web development projects to meet commercial objectives
• Compile and work with UX guidelines and documentation
• Apply SEO, SEM & social media best practices and share knowledge
• Monitor web analytics to measure performance and reporting on website performance back to CMO
• Email marketing strategy and management of email campaigns
• Manage social media activity and exploit social marketing opportunities
www.lastbasic.com

Higher Programme in Digital Marketing (PSMD) ICEMD
Bachelor's degree in Advertising and Marketing CENP