Victoria Rojas

Visual Communication degree and a Master in Marketing and sales.


International experience working with both multinational companies like Nike and small businesses.


Passionate about digital marketing, branding, and business growth.

Digital Marketing Specialist

Nombre de la empresa

Modacc

Fechas de empleo ago 2020 – nov 2020

Ubicación Barcelona

Digital Marketing Specialist
080 Barcelona Showroom Digital Edition

- Planning and implementation of communication plans
- The attraction of new international markets
- Email marketing
- Management and creation of a database
- Content for social networks and own platform

Social Media Marketing

Nombre de la empresa

Cronos group

Fechas de empleo jul 2017 – jun 2018

Ubicación Barcelona

Social media marketing and mobile marketing.
-Strategy, implementation and follow up of marketing campaigns
- CRM
- Implementation of eMail marketing campaigns
- Social Media copy and publications
- Keyword research to improve digital visibility
- Content calendars
- Weekly reports to the head of marketing
- Blogs and creation of content for different channels using SEO
- Google Analytics to obtain insights to improve campaigns
- Mobile marketing research for new campaigns and customer insights
- Participation in the Mobile World Congress 2018


Tools:
· Wordpress
· Photoshop
· Hootsuite
· Best Time
· Monday
· Google Analytics

Retail Brand Presentation Running

Nombre de la empresa

Nike

Fechas de empleo jul 2016 – dic 2016

Ubicación Bogotá, Colombia

Retail Brand Presentation:
- Coordination, production, and monitoring of campaigns in stores according to international parameters and to the need of the consumer
- Planning and adaptation of strategies according to season
- Projects coordination and management from start to finish
- Internal communication and coordination of personnel at the national level
- Design and creation of spaces in stores and window dressing to potentiate visual communication
- Production of graphic elements for stores nationwide
- Create internal actions to improve the positioning among competitors
- Consumer journey

Tools:
· Photoshop
· Illustrator
· Excell


Marketing Coordinator

Nombre de la empresa

Nike

Fechas de empleofeb 2014 – oct 2015

Ubicación Bogotá, Colombia

Marketing Coordinator Running, Futbol & Sportswear
- Strategy and implementation of marketing campaigns
- Brand management in digital and printed media
- Coordination of events to promote products or activities related to the brand
- Communication with national and international influencers
- Direction of photography and video for advertising purposes
- Delegation of specific tasks to staff
- Weekly, monthly and quarterly reports
- Address to work with different BTL agencies
- Constant communication with Nike HQ

Tools:
· Excel
· Powerpoint
· Photoshop
· Illustrator
 

EAE Business School

Nombre de la titulaciónMaster in Marketing and Sales

Disciplina académicaMarketing and sales

Fechas de estudios o fecha de graduación prevista2015 – 2016