Victoria fuentealba

1. Brand Planning and Positioning
We develop branding strategies focused on building authentic and relevant brands. Through in-depth analysis and purpose definition, we position your brand in a strong and distinctive way within the market.

2. Visual Identity System Development
We create complete visual systems that reflect the brand’s values and personality. From logo design to color palette, typography, and brand guidelines, we ensure consistency and recognition across all touchpoints.

3. Visual Assets Production
We provide art direction and create high-impact visual materials such as photobooks, catalogs, commercial presentations, and editorial content—highlighting the aesthetic and commercial value of each product.

4. Microcopy & Market Research for Experience Design
We craft strategic microcopy for digital interfaces and apply industry benchmarking to enhance brand communication. Our approach helps create intuitive, meaningful experiences tailored to your audience’s behavior.

I’m a branding and visual design specialist focused on building authentic, strategically positioned brands. My experience spans brand strategy, visual identity systems, art direction, and the creation of visual narratives that elevate brand perception and market presence.

I work from concept to execution — including brand positioning, tone of voice, logo design, visual guidelines, catalogs, photobooks, and branded presentations. I also apply UX microcopy and market benchmarking to enhance user experience and align brand communication with audience behavior.

What sets me apart is my attentive listening, aesthetic sensibility, and ability to translate ideas into cohesive, engaging, and memorable brand experiences — especially for clients in the lifestyle, gastronomy, and interior design sectors.

Designer Graphic 
Publicidade 
Design ux/ui