Tashy Fernández

Highly accomplished executive leader with over 16 years of global experience in top-tier multinational corporations and renowned global companies like Dufry (a leader in Travel Retail) and Adolfo Domínguez (Premium Fashion Brand). Demonstrated excellence in propelling growth and flawlessly executing strategic endeavors. Possesses profound mastery in comprehensive 360° marketing, cross-functional leadership, and consistently delivering impactful results.

As a seasoned business and marketing expert with over 16 years of experience, I have had the privilege of collaborating with multinational corporations and global brands such as Dufry and Adolfo Dominguez. Throughout my career, I have developed a profound understanding of the intricacies within the business landscape and refined my skills in driving growth and capitalizing on opportunities.

With a consistent history of delivering impactful results, I have effectively executed strategic initiatives that significantly contributed to the accomplishments and expansion of the organizations I have been affiliated with. I thrive in dynamic environments and possess an innate ability to swiftly adapt to shifting market trends and consumer preferences.

My expertise spans various sectors, including the realm of Global Travel Retail, where I have gleaned invaluable insights into industry dynamics and prevailing market forces. My grasp of strategic marketing is robust, and I have consistently orchestrated effective campaigns that deeply resonate with target audiences, thereby amplifying brand visibility, fostering customer engagement, and ultimately cultivating revenue growth.

Over the course of my career, I have nurtured robust relationships with key stakeholders, exemplifying exceptional leadership prowess while adeptly managing cross-functional teams and fostering collaboration across all organizational tiers. I am renowned for my strategic acumen, adeptness at identifying new opportunities, and my capacity to execute comprehensive business strategies that yield tangible outcomes.

A relentless passion for perpetual learning drives me to remain attuned to the latest industry trends and advancements. This ardor propels me to consistently proffer innovative solutions that adeptly address the evolving needs of businesses within our rapidly transforming marketplace.

Professional Scrum Master Certification (PSM) Udemy 2023 Madrid, Spain (Virtual)

Master's degree in Commercial Management EAE Business School 2015 - 2016 Madrid, Spain (Virtual) 

Master's degree in Marketing Management Harvard Business School 2009 - 2010 Boston, USA (Virtual)