Tally Hershko

My name is Tally Hershko, I have a Bachelor's degree in Mechanical Engineering and I have gained diverse experience in Project and Product Management over the years. My career spans across several areas, including marketing, business consulting, and product management.

I have a strong passion for helping startups and global companies launch successful products to the market. My expertise includes defining market needs, product requirements, business planning, product strategy, competitive positioning, messaging, and go-to-market planning.

I have been involved in launching various medical devices to the market and I possess knowledge of regulatory requirements in the healthcare sector. 

My skill set encompasses market research, strategic marketing, investor presentations, product strategy and roadmapping, and brand building. Additionally, I have experience in mentoring and have directly managed teams, showcasing my leadership abilities.

Overall, my background reflects a seasoned and versatile professional with a wealth of experience in various facets of business, marketing, and product management, making you well-equipped to tackle a wide range of challenges and contribute effectively to diverse projects.

Experience

Go Forward Ltd. - Partner and Senior Advisor

2018 - Current

• Completed market research in key regions to gain insights that informed communications, branding, competitive positioning, messaging and storytelling.
• Identified growth opportunities within services portfolio and business model.
• Facilitated and managed business development plan based on market and industry research.
• Put together full business plans for upcoming and established companies.

Syneron-Candela - Director Body Products 

Israel 

2017 - 2018

• Spearheaded new product development and enhanced existing products.
• Collaborated with customers, partners and internal teams to drive product vision and project prioritization.
• Delivered polished products by directing launch and ongoing refinement.
• Partnered with sales and marketing teams to devise pricing models, messaging and sales collateral.
• Studied customer needs and desires to incorporate into product requirements.
• Led strategic planning sessions for design and construction management.
• Facilitated growth and increased brand awareness by working with sales team to build and maintain key business relationships.
• Strive for profitable Product's P&L by monitoring service issues and overseeing post-launch product success in the field.
• Ensure product design reflects business objectives and market needs, working closely with the business, R&D, RA, Clinical, Commercialization, Operations, QA and other internal stakeholders.

Mazor Robotics - Senior Product Marketing Manager

Israel 

2013 - 2016

• Directed and launched the flag-ship product for new market expansion, driving incremental sales volume and resulting in acquisition of the company.
• Developed strategy and managed marketing programs that drive product demand.
• Arranged compelling product messaging and positioning to enhance sales and drive product engagement.
• Strengthened customer relationships through follow-ups and re-engagement strategies.
• Performed comprehensive market and competitive analysis through industry research and in-depth interviews to identify points of product differentiation and positioning and develop future product roadmaps.
• Identified opportunities for new product and features, while supporting business case to secure resources for opportunities.
• Facilitated work sessions with R&D Engineers to leverage technical skills and drive consensus, allocate resources and define product rollout timeframes.
• Translated business goals, feature concepts and customer needs into prioritized product requirements and use cases.
• Collaborated with cross functional teams and functional management to achieve business and marketing strategy objectives.
• Direct management of a Product Management Personal within the team.

Medingo – Roche - Product Manager

Israel 

2008 - 2013

• Translated business goals, feature concepts and customer needs into prioritized product requirements and use cases.
• Oversaw development cycle of the insulin pump product from prototyping to manufacturing integration.
• Collaborated with the marketing team to align marketing strategy, messaging and tactics.
• Implemented change management processes when issues arose to keep project moving forward and adjust to shifted priorities.
• Drafted action plans and led meetings with department executives and C-level management to review project status and proposed changes.

Managed multiple project teams engaged in the insulin pump development in cross-functional environment to reach project success.


 

Bachelor of Science: 

Mechanical Engineering

Technion, Israel Institute of Technology

Haifa, Israel 

Training and Certificates 

• Completed professional development in Project Management course and Matrix Management Course, TEFEN
• Completed professional development in Product Management course, Business Oriented Product Leadership at PM Sphere Product Management course at Black Bolt