Tally Hershko

Experience

Go Forward Ltd. - Partner and Senior Advisor

2018 - Current

• Completed market research in key regions to gain insights that informed communications, branding, competitive positioning, messaging and storytelling.
• Identified growth opportunities within services portfolio and business model.
• Facilitated and managed business development plan based on market and industry research.
• Put together full business plans for upcoming and established companies.

Syneron-Candela - Director Body Products 

Israel 

2017 - 2018

• Spearheaded new product development and enhanced existing products.
• Collaborated with customers, partners and internal teams to drive product vision and project prioritization.
• Delivered polished products by directing launch and ongoing refinement.
• Partnered with sales and marketing teams to devise pricing models, messaging and sales collateral.
• Studied customer needs and desires to incorporate into product requirements.
• Led strategic planning sessions for design and construction management.
• Facilitated growth and increased brand awareness by working with sales team to build and maintain key business relationships.
• Strive for profitable Product's P&L by monitoring service issues and overseeing post-launch product success in the field.
• Ensure product design reflects business objectives and market needs, working closely with the business, R&D, RA, Clinical, Commercialization, Operations, QA and other internal stakeholders.

Mazor Robotics - Senior Product Marketing Manager

Israel 

2013 - 2016

• Directed and launched the flag-ship product for new market expansion, driving incremental sales volume and resulting in acquisition of the company.
• Developed strategy and managed marketing programs that drive product demand.
• Arranged compelling product messaging and positioning to enhance sales and drive product engagement.
• Strengthened customer relationships through follow-ups and re-engagement strategies.
• Performed comprehensive market and competitive analysis through industry research and in-depth interviews to identify points of product differentiation and positioning and develop future product roadmaps.
• Identified opportunities for new product and features, while supporting business case to secure resources for opportunities.
• Facilitated work sessions with R&D Engineers to leverage technical skills and drive consensus, allocate resources and define product rollout timeframes.
• Translated business goals, feature concepts and customer needs into prioritized product requirements and use cases.
• Collaborated with cross functional teams and functional management to achieve business and marketing strategy objectives.
• Direct management of a Product Management Personal within the team.

Medingo – Roche - Product Manager

Israel 

2008 - 2013

• Translated business goals, feature concepts and customer needs into prioritized product requirements and use cases.
• Oversaw development cycle of the insulin pump product from prototyping to manufacturing integration.
• Collaborated with the marketing team to align marketing strategy, messaging and tactics.
• Implemented change management processes when issues arose to keep project moving forward and adjust to shifted priorities.
• Drafted action plans and led meetings with department executives and C-level management to review project status and proposed changes.

Managed multiple project teams engaged in the insulin pump development in cross-functional environment to reach project success.


 

Bachelor of Science: 

Mechanical Engineering

Technion, Israel Institute of Technology

Haifa, Israel 

Training and Certificates 

• Completed professional development in Project Management course and Matrix Management Course, TEFEN
• Completed professional development in Product Management course, Business Oriented Product Leadership at PM Sphere Product Management course at Black Bolt