Supriya Gurbaxani

15+ years of marketing experience in the beauty & luxury industry
Specialist in digital marketing and e-commerce media strategies.
Versatile expertise spanning brand building, operational marketing, and international expansion.
Proficient in building sustainable brands by emphasizing long-term brand awareness and customer acquisition through performance media.
Proven track record of leadership, managing teams ranging from 6 to 20 members.
Holds a Master's Degree from EAE Business School in Spain.
Trilingual ( English, Spanish, Hindi) with extensive international experience across multiple countries.

Head of E-Commerce & Digital Marketing - L'Oreal

● Accountable for the ecommerce activation strategy for consumer brands in the Professional Products Division 'PPD' (Kérastase, L’Oreal Professional, Redken, Steampod) across e-Retail (including Amazon and Look Fantastic)
● Responsible for the performance media strategy of the division across search, display, partnership marketing and online eventing
● Responsible for the media mix of the division based on brand objectives to meet the desired media outcome
● Manage a 5+ team of talented professionals across brand generalists and ecommerce specialists. Responsible for upskilling of digital media skills in PPD
● Drive digital transformation across the division in alignment with Digital & Ecommerce Leadership● Accountable for the ecommerce activation strategy for consumer brands in the Professional Products Division 'PPD' (Kérastase, L’Oreal Professional, Redken, Steampod) across e-Retail (including Amazon and Look Fantastic) ● Responsible for the performance media strategy of the division across search, display, partnership marketing and online eventing ● Responsible for the media mix of the division based on brand objectives to meet the desired media outcome ● Manage a 5+ team of talented professionals across brand generalists and ecommerce specialists. Responsible for upskilling of digital media skills in PPD ● Drive digital transformation across the division in alignment with Digital & Ecommerce Leadership

Skills: Digital Strategy · Search Engine Optimization (SEO)

Escuela de Administración de Empresas

• Master’s degree in Communication with Spanish as the language of instruction
• Research project on Starwood Group, which included a detailed communication plan & marketing calendar for Le Meridian – Barcelona