Sergio Pereletegui

Executive international wine sales experience in USA, Brazil, Mexico, Europe, Russia, Japan, Korea, South Asia and China. Results driven leader with a passion for building wine brands from their core, generating creative solutions and putting the consumer at the forefront of every stage in the planning process. Brand strategy developing in emerging and established markets, senior leadership to provide sustainable marketing solutions, innovation, commercialization, proven problem, solving and analytical thinking skills. Fast-learning curve and ability to adapt to evolving wine industry trends. Future Psychologist.... :-)

BODEGAS CARCHELO, S.L, Jumilla. Spain                                                                                  Aug 2018 - Aug 2020

Senior Regional SalesManager | Wine Brand Designing

Plan and designing new brands increasing the winery portfolio.

Developing and implementing differentsales activities with existing and new clientsalong Europe, China, Korea and Japan researching the customer’s needs and requirements increasing the sales and wines portfolio.

Constant monitoring of purchase ordersand monthly salesforecasts reports.

ESENCIA WINES GROUP Shanghai, China                                                                                                  Jun 2014 - Aug 2016

  China Subsidiary GM

Slashed payroll/benefits administration costs 30% by negotiating pricing and   fees, while   ensuring   the  continuation   andenhancements of services

Increased sales 1000% in 14 monthsby maintaining client’srelationship and developing new business with new key accounts acrosswhole China.

Managed all aspects of ocean shipmentswith mother company in Spain ensuring accurate and timely freight forwarding and customs clearance

ESENCIA WINES GROUP, Jumilla. Spain    Jan 2012 - Jun 2014 

Senior Regional Sales ManagerAsia off & on premise| Brand Manager

Maintaining and increasing sales in assignedareas with specialemphasis on Japan and Korea.

Regular scheduledvisits abroad (120 days/year) to analyze the market, supportthe clients and to seek for new business opportunities. Brand Manager for 'The Tapas Wine Collection'. Top#1 best sellerSpanish Wine in Korean market.

Develop and implement new advertising models providing new tolls for marketing strategicplanning and sales increasing.

BODEGAS CARCHELO, S.L, Jumilla. Spain                                                                                                          Jan 2004 - Jul 2011

Senior International Brand & Sales Manager

Identify new business opportunities by tapping the potential customersfrom different countriesincreasing   the   international turnover from 20% until 80% in almost seven years.

Design,develop and implement different marketing & sales activities by researching the customer’s needs and requirements Ensuring sales and marketingactivities are carried out within the agreed budgets, volumeand within the given time scales 

MBA Module: Marketing & Finance, John Moores University. Liverpool, UK

Advance SEO Specialist, Webpositer Academy, Alicante, Spain

Political Science Degree, UNED University, Madrid, Spain, | Psychology Science Degree (current). UNED University, Madrid, Spain,

Political Science Degree, UNED University, Madrid, Spain,

Master’s degree, Oenology,Viticulture & Wine Marketing, International Science Council - UNESCO. Paris, France ForeignTrade master’s degree, CHAMBER OF COMMERCE,Alicante, Spain

MBA Module:Marketing & Finance,JOHN MOORES University. Liverpool, UK Advance SEO Specialist, WEBPOSITER ACADEMY, Alicante, Spain