Sergio González Cruz

Marketer and MBA candidate with over 12 years of experience working in Tech, Telco, Consumer goods, and Media companies. I started my career creating marketing and media strategies for global brands in LATAM markets and managing digital transformation processes (e-commerce). With abilities to lead projects end-to-end, negotiate, and create value in cross-functional teams.

SKILLS: Project Management, Digital Media, Social Media, E-commerce, Traditional Media, Content Marketing, Influence Marketing, Business Model Development, Strategic Planning, Marketing Online, Web Analytics, and Lead Generation.

As a creative and proactive Digital Marketing & Media Expert with 12 years of experience, I've successfully navigated Latin American markets, including Brazil. My career journey began at Caracol Television, where I led projects, developed content and e-commerce strategies, and developed second screen experiences integrating social media channels with traditonal media.

Transitioning to Unilever, I spearheaded digital and media strategies for the personal care category across nine countries in Middle America. At Telefonica, I wasn’t only accountable for the execution of an annual investment of 34 million euros but also, but I was also responsible for the lead generation strategy where I was Improving campaign performance by driving effectiveness and efficiency.

My most recent role at Bytedance (TikTok) in the Brazilian market involved developing strong relationships with key media and entertainment partners in LATAM. I identified objectives aligning with overall business needs and collaborated cross-functionally to support creators' initiatives.

With expertise in project management, content marketing, paid media, and e-commerce, I bring a strategic mindset shaped by an ongoing MBA pursuit. Fluent in Spanish (native), Portuguese (advanced), and English (advanced), I offer a multicultural perspective.

International MBA - FIA BUSINESS SCHOOL