Rocío Sánchez Álvarez

Extensive experience in online marketing.
Helping large companies on the road to digital transformation. Very results-oriented and with high empathic and teamwork skills.

WYNIE Holdings (Madrid), 2024 - up to the present
Social Media Manager
- Creating content strategies to boost online presence and reinforce brand identity.
Digital Business Advisor, 2023 - 2024
Independent Advisor (multisector)
- Provide expert guidance on leveraging digital channels and digital marketing tactics.
Google Spain (Madrid), 2007 - 2022
Industry Manager, 2017 - 2022
⥤ Education (top 3 brands)
- Advised on channel strategy and led brand launch in three markets (DE, UK and USA) combining
Google Ads with innovative solutions: YouTube, Discovery, PMax.
- Increased revenue by 130% in 2020.
- Received in-company award.
⥤ Insurance (top 3 brands)
- Developed strategies to increase brand awareness through YouTube.
- Development of demand evolution analysis, market performance, evolution of brand searches vs.
competitors.
Senior Account Manager, 2007 - 2022
⥤ Education (top 3 brands)
- Managed the implementation of auto campaigns in Search.
- Led the launch of over 30 tests, allowing brands to integrate video in their media mix.
⥤ Insurance (top 3 brands)
- Achieved annual growths of 21-25% in Google Ads.
- Drove the implementation of brand-awareness solutions e.g.: Video: integration of 10 homepages;
Display: web integration of several formats.
- Received in-company award.
Agency Relationship Manager, 2016
- Coordinator between agencies and Google sales teams.
- Created the annual business plan with each agency; increased the main performance metrics for Google
Ads, YouTube and Mobile, certi

cation and technology training.
- Coordinator of video and mobile projects with three Big 6 agencies.
- Led improvement project in the invoicing and invoice collection processes.

1

- Cooperated with the EMEA sales team in the freeing-up of client investments.
- Received two in-company awards.
Strategy Partner Leader, 2013
- In the following sectors: Publisher & Entertainment, Networks, Vertical Networks, ISPs.
- Designed collaboration models with Publishers & Entertainment with programmatic technology.
- DoubleClick consultancy for optimal monetisation of digital assets.
- Received an internal award at EMEA level.
T2O, SEM Agency Spain (Madrid), 2005 - 2007
Account Director
- Specialization in tenders organized by the Community of Madrid and the Regional Government of
Andalusia, leading the projects from start to

nish: supervision of campaign management and

monitoring of results.
YAHOO! Spain (Madrid), 2003 - 2005
Head of Travel Category at Kelkoo
- Market research to nurture the category o

er (top 10 partners) and management of international

campaigns (top 3).
Tradedoubler Spain (Madrid), 2002 - 2003
Senior Account Manager
- Implemented and followed a

liation programs and campaigns for direct-response clients (top 3 in their

industry).
Ad pepper media Spain (Madrid), 1998 - 2002
Account Director
- Opened the Madrid o

ce with 4 account managers under my supervision.

- Marketing of advertising space: branding campaigns, sponsorships and content integrations.

Digital Business Executive Program (DIBEX). ISDI, Oct. 2023 - Dic. 2023.

Máster en Psicología de la Comunicación Persuasiva por el ICIE (UCM). Psicología aplicada a la comunicación persuasiva, 2001 - 2002.

Experta en Relaciones Públicas Internacionales, “La Empresa ante la Unión Europea” (250 horas). Título propio de la Universidad Complutense de Madrid, 1999 - 2000.

Licenciada en Publicidad y en Relaciones Públicas por la Facultad de Ciencias de la Información de Madrid (UCM), 1994 - 1999.