Rocío Abad

Madrid-based designer & art director, specialised in branding, typography and web design, with 15 years of professional experience. Inspired by strong but simply executed concepts, my expertise covers diverse work both in print and digital media for wide-range of clients. Passionate about photography, architecture, urban culture, forthcoming trends and multidisciplinary creativity. 

Some of the previous clients: The Walt Disney Company, Google, National Geographic, Youtube, General Electric, Warner Bros TV, Herschel…

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Vivo en Madrid, soy diseñadora gráfica y directora de arte, especializada en branding, tipografía, y web designer, con 16 años de experiencia profesional. Inspirada en simples pero fuertes conceptos, mi experiencia cubre print y digital media para diferentes tipos de clientes. He trabajado en multinacionales y startups. Utilizo metodologías ágiles (Scrum) Me apasiona la fotografía, arquitectura, la cultura urbana, y las nuevas tendencias y la creatividad en distintas disciplinas.

Algunos de los clientes para los cuales trabajé: The Walt Disney Company, Google, National Geographic, Youtube, General Electric, Warner Bros TV, Herschel…

NULINGA | ART DIRECTOR | Jul 2020 - Apr 2022

I was in charge of the graphic part of the company creating growth strategies together with the Growth Marketing area, preparing graphic campaigns, branding.In my beginnings at Nulinga I designed the web and the digital books of the different courses, and at the same time I provide hands-on delivery of UX/UI assets across for the website, such as concepts, wireframes, prototypes and visual designs.

FREELANCE | ART DIRECTOR | Mar 2018 - Jun 2020

Some of the clients: GOOGLE • YOUTUBE • THE WALT DISNEY COMPANY • GENERAL ELECTRIC • WARNER BROS. TV • HERSCHEL

As a freelance designer, I had maid different kind of things, like graphics campaigns, presentations for companies, brochures, scouting of models for shootings, shooting director, printed catalogs, among other things.

NATIONAL GEOGRAPHIC | PROYECT MANAGER + VISUAL LEAD FREELANCE | May 2018 - Dec 2018

I was part of an Innovation team. I collaborated as a Visual Lead, designing presentations, I facilitated work groups, we presented innovative ideas in collaboration with the National Geographic team. We worked with agile methodologies such as Scrum.

THE WALT DISNEY COMPANY | SR GRAPHIC DESIGNER | Mar 2010 - Apr 2018

My main tasks involved carrying out graphic campaigns for the Disney television channels (Disney Junior, Disney Channel and Disney XD), developing advertising products to support the programs of each channel, making style guides, brand guides, I also fulfilled the cinematographer duties. Responsible for the "Moms, infant and preschooler" area (this went through the entire company, not just television) I also do the brief preparation and agency training.I participated in the internal initiative of Disney Labs (an incubator for start-ups)

Employing the following responsibilities:

. Ideation project under the Design Thinking method

. Pitch (for Disney Senior Management of Latam)

. Prototyping of the product (only if it was selected, and I stayed in this instance)
 

Bachelors of Art in Graphic Design in University of Buenos Aires (Argentina) | 2002-2008

Coderhouse | Designer UX/UI | 2020

CCB  | Cinema 4D | 2013

Dale Carnegie Training | Present with impact | 2013