Raja El Mouden

Digital marketing professional with a passion for all aspects of the field, seeking to apply my skills and experience to new challenges. I really enjoy working in a team environment, but I am also very good in completing tasks independently.

2022 - 2023 : INFLUENCER MARKETING MANAGER : MIGOSMEDIA (Barcelona, Spain)

Influencer & Brands outreach: identify and reach out to relevant influencers/brands, build relationships with them, and negotiate partnerships.

Campaign planning: Plan and execute influencer marketing campaigns

Analytics and reporting: Track and analyze campaign performance

Creative thinking: Generate innovative ideas for influencer marketing campaigns and content.

Attention to detail & briefing: Prepare the brief and pay close attention to brand guidelines, legal requirements, and influencer contracts.

2018 - 2021 : SEM/ PPC SPECIALIST / ACCOUNT MANAGER : EMCOM DIGITAL AGENCY (Modena, Italy)

Ad creation: Design and create compelling ads that capture the attention of potential customers.

Campaign Optimization: Analyze campaigns, make data-driven decisions, and optimize them for maximum ROI.

Ad Copywriting: Craft compelling ad copy that will grab the audience's attention and drive clicks.

Landing Page Optimization: to improve conversion rates.

Budget Management: Allocate budgets effectively and manage campaigns within budget constraints.

Analytics and Reporting: Track and measure the success of your campaigns, and report the results to clients.

Customer support

June 2020 - August 2020 : DIGITAL MARKETING INTERNSHIP : STOREINO (Agadir, Morocco)

Content creation: Create high-quality, SEO-friendly content that appeals to both search engines and website visitors.

Keyword research

On-page optimization: Optimize individual pages of a website for search engines.

E-commerce SEO: Optimize product pages and product description

I have completed a master's degree in Digital Marketing & E-commerce at EAE Business School with a specialization a Minor in Big Data. During my academic training, I took several courses focused on search engine marketing (SEM) and pay-per-click (PPC) advertising, including Advanced SEM and PPC Strategies, Keyword Research and Analysis, and Ad Copywriting. I also gained hands-on experience through working for digital marketing agencies, where I managed SEM and PPC campaigns for several clients. My academic training and practical experience have equipped me with the knowledge and skills necessary to develop and implement effective SEM and PPC strategies that drive conversions and achieve business objectives.