Patricia Cano valero

I have had the privilege of working as a Senior Paid Media Executive at Jakala over the past year, a renowned digital agency in London. In this role, I have gained extensive experience in planning, executing, and optimizing paid media campaigns across multiple international accounts. My responsibilities have included managing campaigns for Google Search and Meta (Business Manager) and ensuring that clients receive exceptional results. I have consistently demonstrated my ability to allocate client budgets effectively, maximizing return on investment and delivering impressive results. Moreover, I am adept at designing and implementing A/B tests to evaluate ad variations, landing page designs, and targeting strategies, further enhancing campaign performance. My time as a Paid Media Executive at Internet Fusion Group for two years (remote work) and Muroexe company for one year have equipped me with a strong foundation in E-commerce, where I played a pivotal role in executing and managing Paid Media campaigns, including Paid Search and Paid Social across various UK and international accounts. Additionally, I have some hands-on experience with Shopify, uploading the stock, updating pricing on the website, creating pop up messages etc. My familiarity with e-commerce tools and platforms allows me to proactively contribute to the effective management of online retail operations. I am well-versed in incorporating test and learn strategies to drive continuous improvements and achieve exceptional outcomes. With my analytical and data-driven approach, I excel at monitoring campaign performance, analyzing data, and generating insightful reports using tools like Google Analytics. My experience in keyword research and optimization has consistently contributed to the success of campaigns, ensuring they reach their full potential.