Omar Diaz Reyes

I lead marketing transformations that turn branding and performance into sustainable growth.

Head of Marketing with 14+ years of experience combining creativity and data-driven marketing to scale businesses. Specialized in fintech, retail, and B2B SaaS, with international experience across Europe and LATAM. Proven record leading cross-functional teams of +15 people and delivering measurable growth through brand transformation, funnels, and digital performance with annual budgets of up to €90K.

Sector Fintech | Spain | 2022 - 2025
Head of Marketing | Blue Finance Ibérica S. L.
• Led the creation and launch of a new brand in a regulated financial environment, designing the comprehensive 360º branding and digital marketing strategy
• Redesigned the digital funnel with personalized journeys, achieving +40% lead acquisition and increasing LTV with a +50% repeat purchase rate in 6 months through nurturing and CRM actions
• Optimized acquisition investment with multi-channel attribution models, reducing CAC and increasing ROI through remarketing and retention campaigns.
• Coordinated a cross-functional team (BI, Collections, Technology, and external agencies) and collaborated with marketing teams in Denmark and Poland, reporting to the Country Manager
 

International Retail | Spain, Portugal and Greece | 2021 - 2022

Marketing Director | Imaginarium
• Led the comprehensive relaunch of the brand, including visual identity redesign, storytelling, creative concept, slogan and multimedia campaigns in three European markets
• I redefined the customer journey and transformed e-commerce with recategorization, SEO migration and UX redesign, achieving a CR of 0.96% to 1.2% and 11% in AOV
• Led 360º paid media, content and CRM campaigns with P&L accountability (€70K-90K annually), obtaining an ROI of 280% in digital ads for 8 months
 

International Retail | Europe and LATAM | 2019 - 2020
Chief Content Officer | Imaginarium
• Defined the multiformat content strategy in 5 countries, aligning campaigns to milestones commercials and achieving greater global brand consistency
• I coordinated a team of 15 people (Design, CM, CRM, PR, Content) to produce
advertising and content campaigns at key moments such as Christmas and COVID-19
• Optimized reach and engagement through SEO content and Social Ads, increasing
organic visibility and maximizing the ROI of paid media
 

Digital Agency Spain, Mexico and Costa Rica | 2014 - 2019
Founder and Director | AO Creative
• Founded and led a creative agency focused on regional and LATAM digital campaigns
• Designed regional transmedia positioning and conversion strategies
• I provided training in Digital Marketing at universities and government

MBA in Digital Marketing
European Institute of Design, Spain

Bachelor's Degree in Advertising and PR
Veracruzana University, Mexico

AI for Marketing Certification
Emory University by Coursera