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Valencia
Mauricio Romero Guerra

Mauricio Romero Guerra

Marketing Digital | E-Commerce | SEO, SEM, SMM

Marketing / Publicidad / Relaciones Públicas

Valencia, Provincia de Valencia, Comunidad Valenciana

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I am someone quite schematic and strategic in what I do; I enjoy working in teams and often take on a leadership role. I am particularly interested in and passionate about the world of E-Commerce, Administration and related tasks, Technology, Tourism, Consulting, Social Media Marketing, Communication, Retail, Import/Export, Strategic Planning, and Human Resources.

Recently, I worked at MILVEO, focusing on tasks such as Email Marketing Management, technical SEO and auditing, Research, and product catalog construction with Shopify. I specialize in E-Commerce, Digital Marketing, and International Trade, as I plan to start a venture in 2024. I learned various tools along the way such as marketplaces, market analysis or research tools, platforms for finding suppliers, transportation, packaging, and cost management. Additionally, I learned about tariffs, taxes, brand registration, and online marketing and social media tools. I also conducted my final research project on the container shipping industry from 2018-2022.

Previously, I worked as a Junior Online Brand Manager at San Lucar Fruit S.L., assisting the Social Media Marketing team (primarily on Facebook and Instagram). Before that, I served as a Marketing Assistant at Internxt Universal Technologies SL, achieving success in Collaborations and Partnerships. I graduated in Business Administration from the University of Valencia in early 2023. I was also involved in an E-Commerce project at Nao Nature S.L.U., using Shopify and Holded ERP.

Throughout my academic journey in three different countries (Bolivia, Spain, and Germany), both in public and private institutions, I earned scholarships for my academic performance and had the opportunity to showcase my skills at events such as science fairs. Additionally, I received scholarships to demonstrate my international competitiveness.

In addition to academic achievements, I have numerous extracurricular accomplishments in performing arts, sports, and participation in various computer training courses, beyond those offered by my university and school, including those relevant to my field.

Furthermore, I have knowledge of social media platforms for marketing purposes, HR recruitment platforms, online retail platforms, and a general understanding of corporate services through my academic studies.

Tarifa aproximada: 12 € por hora

Experiencia

E-Mail Marketing Manager (5/2023-2/2024). Plan, design and execute international and domestic e-mail marketing campaigns. Contribute and execute e-mail campaigns strategically and creatively. Create email flows with Klaviyo in an effective and optimal path, find effective subjects and preview texts, create signup forms, codes and discount coupons, segments, monthly reports, and link CTAs to URLs. (9 clients recently) Research topics related to E-Commerce and Email Marketing, technical and audit Search Engine Optimization with Semrush. (2 clients) Ecommerce store catalog building with Shopify. (1 client)

Junior Online Brand Manager (6/2022-7/2022). Coordination and planning of content for social media, management and publishing with Facebook Creator Studio and Instagram, coordination, updating and control with Excel and Basecamp, reporting of activities and projects with Smartsheet, research on conditions for use of music and paid Instagram collaborations, following protocols on the Do's and Dont's in the corporate image, communication and coordination in collaborations between influencers and the company.

Marketing Assistant (2/2021-6/2021). Searching, contacting and negotiating with Influencers from Youtube and blogs to arrange collaborations (3 video Collaborations achieved), researching with LinkedIn and Email trackers to arrange partnerships with other firms for Marketing B2B (1 Partnership achieved); executing the Email Marketing activities (B2C); creating and managing content on Social Media (Twitter, Reddit, LinkedIn, Facebook and Telegram); Content Creation; Publications in the company’s blog on Medium; Competence Analysis; Costumer Support with DriftApp and JivoChat; Translations of English, German and Spanish.

Educación

Realicé el Grado en Administración y Dirección de Empresas en la Universidad de Valencia, previamente a eso hice un año de Erasmus en la universidad HAW Hamburg y anterior al estudio en Valencia hice estudié 2 años y medio en la Carrera de Ingeniería Comercial en la Escuela Militar de Ingeniería “Mariscal Antonio José de Sucre” en Bolivia.

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