Mary Elena Fernandez Mendez

International Market Research, Consumer & Shopper Insights professional, with extensive experience turning data into business opportunities. Over 15 years of experience on client and agency side, in American and European markets, consistently fostering a consumer-centric culture that drives key decision-making for business success. Known for a results-driven approach and strong leadership skills, with the ability to leverage presentation expertise to influence stakeholders with clear, actionable recommendations. 

Passionate about team development, cultivating a positive work environment, and committed to personal growth.

Market Research Director | RBA

Market Research Senior Manager | MetrixLab

Account Director | Kantar Worldpanel

Master in Digital Marketing | ESIC

Master in Business Administration | UCAB

Bachelor in Psychology