Marie-Aude Sourd

🇬🇧 🇩🇪 🇫🇷 🇪🇸 🖖 
Are you in search of a multilingual, multi-disciplinary insight hacker with a user-centric approach? Look no further.

I turn data into insights and insights into growth hacking factors. I translate business vision into actionable delivery stories and user needs into opportunities. According to the market and your focus, I will consult, test, assess, review, mentor, or lead. I am a Senior UX/CX Researcher with a linguistic background, a growth mindset, and a solid knowledge of HCI and cognitive sciences, who masters the user-centric process with agility.

My reputation for versatility and adaptability is well-earned. I wear multiple hats with ease, always managing with precision, leading with passion, and sharing my knowledge with enthusiasm. I leverage my Marketing background to bridge the gap between Business and Design, drawing from my extensive leadership experience to identify and nurture talent, and my teaching experience to transfer my knowledge. 

Shakespeare, Molière or Goethe? Language should not be a barrier! I express myself confidently in English, German, or French. 

French by birth, expatriate by choice, I embraced the German culture and made Switzerland my home sweet home for 19 years, before calling Spanish Catalunya “mi casa”. This long experience allowed me to gain a comprehensive understanding of the DACH region, where I have been active in multiple industries. For the last 7 years, I applied my knowledge to turn data into competitive knowledge for companies in Hospitality, Telecommunication, IT, Security, FinTech, and HR.

I am always happy to connect, exchange, and learn. But enough about me. I'd love to hear more about you!
 

Transformo datos en percepciones y percepciones en factores de crecimiento a través del growth hacking. Traduzco la visión de negocio en historias de entrega concretas y las necesidades del usuario en oportunidades. Según el mercado y su enfoque, puedo asesorar, probar, evaluar, revisar, orientar o liderar. Soy un Investigador Senior en Experiencia de Usuario (UX/CX) con formación lingüística, una mentalidad de crecimiento y un sólido conocimiento en Interacción Humano-Computadora (HCI) y ciencias cognitivas, que domina el proceso centrado en el usuario con agilidad.

Poseo un máster en Comunicación Multilingüe en la Web, así como varios certificados en Interacción Humano-Computadora (HCI), Diseño de Interacción y Estrategia de Experiencia de Usuario (UX).