Maria Flora Garofalo

Experta en gestión de redes sociales con un sólido conocimiento en el desarrollo de estrategias efectivas, análisis de marketing y el impulso del crecimiento de la marca. Mi objetivo es maximizar las tasas de conversión llegando de manera efectiva a la audiencia objetivo.

>Social Media Manager & Youtube Expert

Domestika, Madrid studio | Aug 2021 - Sep 2023

Launched the brand on English and Brazilian markets and built a new community from scratch on Youtube
Responsible for achieving the assigned KPI (revenue, subscribers, signs-up) Schedule content on Instagram, Facebook, Twitter, TikTok, Pinterest Leveraging data analysis for social media platform insights

SEO-driven content proposals using Semrush and VidIQ
Setting up campaigns in Google Ads and performance analysis Coordination with the copywriting team to improve SEO positioning

> Founder & Content Manager
Food & Cooking Blog 09/2022 - Current

Writing and publishing SEO-optimized articles
More than 40.000 monthly website visits.
Content creation, including video and image production Proficient in data analysis using Google Search Console Launch and management of the newsletter with Mailchimp

>Channel Manager

2btube Studio, located in Madrid | Feb. 2020 - Jul 2021

Creation and management of content on main social media platforms (YouTube, Facebook, Twitter, Instagram & TikTok)
Social media brand auditing for potential client outreach
Support to the data analysis department to be able to meet customer needs Community management and customer services representation Copywriting and notions of editing images and videos

> MASTER'S DEGREE in Marketing & Management, University of Trieste (Italy) | 2017 - 2019 - GPA 110/110

> ERASMUS + Program, mobility for study at the "Universidad de León, (Spain) | 2018/08 - 2019/02

> DEGREE in Business Administration - University of Catania (Italy) | 2014 -2017