Maria Belen Ardiles

Passionate about creating transformative digital experiences and driving innovation through design. As a seasoned UI/UX Designer, I've spent over 3 years crafting intuitive, user-centric solutions that align with business objectives. My journey has led me to work on diverse projects, from aiding those with aphasia through thoughtful app design to enhancing AI-driven stock investment platforms.

My educational background includes an M.Sc. in Product Design, a Full Stack Development Bootcamp, and a B.Sc. in Media Communication. I'm proficient in a wide range of design tools, development skills, and project management applications, ensuring a holistic approach to my work.

My design philosophy revolves around human-centered, accessible, innovative, iterative, and clear designs. I'm here to connect, collaborate, and contribute to the exciting world of user experience and digital design. Let's connect and explore the endless possibilities of design-driven innovation!

Tools: Figma, Axure, Miro, Balsamiq, SketchUp, Marvel, Adobe Suite, Canva, TopSolid, Webflow, Framer, Notion, Trello, Asana, Jira, ClickUp

CO-UX

Design Lead

Jun 2023 - Actualidad

As the Design Lead at CO-UX, I'm in charge of end-to-end design initiatives, orchestrating everything from research strategies to the final visual aesthetics. My role involves meticulous project planning, where I allocated tasks and closely monitored progress.

I take great pride in providing guidance and mentorship, especially to junior or less experienced designers, fostering a culture of growth within the team. Effective communication is a cornerstone of my approach, ensuring seamless collaboration and alignment with project objectives.

Maintaining high-quality standards is non-negotiable. I conduct regular design reviews and offer constructive feedback to our designers to ensure our designs consistently met the highest benchmarks. I work closely with external development and marketing teams to seamlessly integrate our designs into the final product.

Recognizing the importance of continual improvement, I conduct performance evaluations for the team, providing tailored feedback to support their professional development. At CO-UX, our mission was to consistently deliver design solutions that not only met but exceeded our clients' expectations.

StockFink · mar. 2021 - jul. 2023 · 2 años 5 meses

As a UX/UI designer at Stockfink, I played a pivotal role in transforming the user experience of our AI-driven stock investment app. I spearheaded a comprehensive redesign initiative, focusing on two crucial aspects: information architecture and user onboarding.

Employing a multifaceted skill set, I began by conducting in-depth research to gain valuable insights into user behavior and preferences. This involved meticulous investigative work and heuristic analysis, allowing me to identify pain points and opportunities for enhancement.

Incorporating the newly established brand identity, I embarked on crafting wireframes that seamlessly integrated the app's cutting-edge features. These wireframes not only adhered to the brand's visual language but also prioritized user-centric design principles, ensuring an intuitive and engaging interface.

In the realm of UI design, I employed a keen eye for detail and a deep understanding of user behavior to craft interfaces that not only looked aesthetically pleasing but also functioned seamlessly. This involved creating intuitive navigation, clear information hierarchy, and interactive elements that facilitated a smooth and engaging user journey.

Simultaneously, I dedicated considerable effort to refining the overall UX of the app. Through thoughtful consideration of user flows and interactions, I implemented strategic design choices that optimized usability and accessibility. This resulted in a more enjoyable and efficient experience for our users.

In summary, my tenure as a UX/UI designer at Stockfink was characterized by a comprehensive overhaul of the app's design, with a focus on information architecture and onboarding. Through a combination of research, heuristic analysis, branding expertise, and user-centered design principles, I successfully elevated the app's visual appeal and usability, ultimately enhancing the overall user experience.

The Bridge Talent Accelerator

Master UX/UI Design Jun - Oct 2022

During my tenure at The Bridge in Madrid, I underwent a transformative educational journey that profoundly shaped my expertise in UX/UI Design. Immersing myself in an environment fueled by innovation and creativity, I honed a comprehensive skill set that now serves as the cornerstone of my professional career.

From conceptualizing wireframes to bringing interactive prototypes to life, I leveraged industry-leading tools like Figma to create visually stunning, intuitive interfaces. Central to my education was a strong emphasis on information architecture. I became adept at organizing and structuring information to create seamless, purposeful interactions. This skill set has proven invaluable in crafting designs that not only look visually appealing but also navigate intuitively.

My journey at The Bridge was more than an academic pursuit; it was an immersion into a world of design excellence that continues to inspire and guide my professional endeavors.