LUIZ HENRIQUE PIAZENTINI

Experienced product development leader with 10+ years in the tech industry. My strengths include defining product vision, customer-centricity approach on a day-by-day basis, and designing simple and compelling experiences across complex ecosystems. I enjoy collaborating with customers, internal stakeholders, and cross-functional teams to democratize the product development process and bring the best ideas to life. I thrive on helping companies understand their customers, navigating the uncertain path to discovery, and delivering effective solutions that delight users and drive business value.

Specialties
Product strategy, product development, user experience, design thinking, user research, prototyping, delivery/implementing, storytelling, usability, coaching, leadership and management.

Verticals
Education, professional development, social, mentoring, coaching, psychotherapy, staff augmentation

Professional Background:

Heycar

Lead Product Manager

• • Dec/22 – Present (Barcelona)
• • Responsible for implementing global user experience (web app) for classifieds and e-commerce business models, reducing setup time for operations in new countries from 3 months to 1 week.

BDev Ventures

Lead Product Manager

• • Sep/21 - Aug/22 (Barcelona)
• • Created CRM structure for investor-lead communication, focusing on automations and guided processes increasing considerably efficiency and efficacy.

Quero Education Group

Product Manager

• • Sep/20 - Jan/21 (São Paulo)
• • Managed company’s CORE operations in 4 marketplaces (60MM unique visitors per year), developed new products, and B2B platform for better engagement by Educational Institutions.

Lumiar Education

Senior Product Manager

• • Sep/17 - Dec/19 (London)
• • Developed innovative and UNESCO awarded educational platform Digital Mosaic - Learning Management System, leading to international expansion in 5 new countries.

Sabbatical Leave: London

• • Apr/16 - Jun/17 (London)
• • Improved English skills, learned about British culture, and prepared for PhD Proposal.

Itau S.A. (Largest Brazilian Bank)

Senior Product Manager

• • Mar/14 - Mar/16 (São Paulo)
• • Led teams in Brazil and 4 Latin American Countries, focusing on product and project management. Led development of new digital platform across Latin America, reducing costs by 20%.

Senior Product Manager

• • Mar/04 - Mar/14 (São Paulo)
• • Directed 3 teams in product, project, and KPI management. Implemented new account opening process, reducing costs by 70%, approximately 1 billion reais.

Educational Background:

Doctorate (PhD):

• • UCL London UK, Institute of Education, Knowledge Lab (London) and PUC-SP (São Paulo) • 
• • Tecnologias da Inteligência e Design Digital
• • Aug/17 - Jul/21

Master (MSc):

• • Ιnsper (Sao Paulo)
• • Strategic Administration
• • Jul/13 - Jul/15

MBA:

• • Escola Politécnica, Universidade de São Paulo
• • Engineering of Products and Services
• • Jan/09 - Dec/10

Bachelor’s degree:

• • Escola Politécnica, Universidade de São Paulo
• • Mechatronics Engineering
• • Feb/99 - Dec/03