Lucia del Caz Perez

Marketing professional with a Bachelor's degree in Business Administration, a Master's degree in Creative Direction, Content & Branding, and over 5 years of experience encompassing Sales, Marketing, and Management. 

Throughout my academic and professional journey, I have honed analytical, marketing, and communication skills, all with the clear aim of preparing myself for a successful career as a Brand Manager. The trajectory of my experience has allowed me to develop a deep understanding of various marketing and branding facets, enabling me to effectively strategize and execute initiatives that align with a brand's identity and objectives.

But there's more to me than marketing. I'm a language enthusiast and explorer at heart. I speak Spanish fluently, have a strong grip on English (C2 level), and while my French isn't quite at that level yet, I'm working on adding a dash of it to my toolkit. My passion for languages grew during my travels, which included living in foreign countries:

• 🇮🇪 Ireland
• 🇫🇷 France
• 🇦🇺 Australia

I've also had the privilege of traveling abroad for volunteering, contributing to communities in:

• 🇹🇿 Tanzania
• 🇮🇳 India

Yet, my interests don't stop at languages - they extend to soaking up diverse cultures. My travels have fueled a deep curiosity about the world and ignited a passion for understanding different societies - a passion that shapes how I approach my work.

Teamwork is my playground. I thrive in diverse teams that blend creative and analytical minds, creating practical innovation.

Driven Marketing Professional with a flair for creativity and strategic thinking, backed by diverse roles in sales, marketing, and management.

Fever - Creative Marketing Account Assistant (Oct 2022 - Present, Madrid, Spain)

• Lead end-to-end management of creative marketing campaigns, from ideation to execution.
• Craft and oversee various marketing assets, including copywriting, storyboards, radio/TV scripts, and digital content.
• Innovate campaigns by researching and suggesting new content formats and platforms.
• Manage photography and video shoots, ensuring seamless execution.
• Analyze campaign performance, identifying areas for optimization.
• Collaborate with clients and partners to gather essential materials for campaign execution.

UIP (International Union of Phlebology) - PR and Communications (Dec 2019 - Aug 2021, Sydney, Australia)

• Spearheaded social media management across platforms, including Facebook, LinkedIn, Instagram, and Twitter.
• Developed content strategies, planned content, and performed result analysis.
• Led the design and analysis of the organization's social media strategy.
• Conducted thorough competition analysis to drive strategic decisions.
• Produced monthly newsletters for global distribution in English and Spanish.

SSVC (Sydney Skin & Vein Clinic) - Administration & Management (Dec 2019 - Aug 2021, Sydney, Australia)

• Managed patient interactions and provided essential support.
• Handled quotations, payments, and daily financial tasks.
• Oversaw insurance management, including eligibility and claims.
• Ensured quality control standards were upheld.
• Assisted in the selection and training of administrative staff.
• Actively participated in additional administrative and management projects.

INDIZEN - Believe in Talent - Brand, Culture & Communications (Jun 2019 - Sep 2019, Madrid, Spain)

• Curated and planned engaging content for LinkedIn, Instagram, and Twitter.
• Orchestrated internal communications, particularly through mailing channels.
• Developed proposals for both internal and external events, ensuring smooth execution.
• Collaborated with HR for job recruitment through social media and mailing.
• Managed the monthly newsletter and internal communications.
• Conducted competitive analysis and contributed to strategic planning.
• Played a pivotal role in the firm's website update and English translation.
• Contributed to initiatives with an NGO in Burkina Faso.

KIA Motors Iberia - Marketing and Sales Administration (Nov 2018 - May 2019, Madrid, Spain)

• Coordinated advertising and marketing efforts with an external agency.
• Orchestrated internal events and managed merchandising activities.
• Budgeted and monitored the fleet department using SAP.
• Managed the company's car pool and handled assignments and transfers.

Management Solutions (MS) - Human Resources Intern (Feb 2018 - Jun 2018, Madrid, Spain)

• Directed employee training courses, coordinating across multiple locations.
• Executed administrative tasks, including extending employee service through Navision.
• Provided HR support and resolved related queries.

IE University, Madrid, Spain 

Master in Creative Direction, Content & Branding | Sept 2021 - Jul 2022

• Recipient of IE Women Scholarship, showcasing dedication and excellence.
• Actively participated in the MARCOM+TDHR Global Immersion Week in London.
• Proud Beta Gamma Sigma member, signifying recognition by the international honor society for collegiate business schools.
• Top 3 finalist in project nominations, reflecting innovative thinking.
• Graduated with Honors, a testament to consistent high achievement.

Universidad Carlos III de Madrid (UC3M), Madrid, Spain 

Bachelor's in Business Administration & Management | Sept 2014 - Jul 2018

• Enriched academic experience through an Erasmus exchange program at ESC Rennes School of Business in France.

Additional Courses and Certifications

• Digital Marketing Course at General Assembly, Sydney (2019-2020).
• Google Analytics Certificate from Google Academy (2020).
• Creativity and Design Thinking at Escuela de Empresa, Madrid (2019).
• Digital Marketing and Social Media Course at CEF, Madrid (2018-2019).

Languages and Technical Skills

• Fluent in Spanish (Native) and English (Bilingual, C2 level), with an intermediate level in French (B1).
• Proficient in Microsoft Office suite (Excel, Word, PowerPoint, Outlook).
• Experienced in Adobe Creative Cloud tools (Photoshop, Lightroom, Premiere, Illustrator, InDesign).
• Skilled in analytics tools (Google Analytics, Hootsuite), Google Ads, and Facebook Ads.
• Knowledgeable in web design (WordPress, Adobe).
• Adept at photography and video production, creative copywriting, and social media management across platforms.
• Comfortable with tools like Canva, Keynote, Windows Movie Maker, Macintosh, SAP, and Gmail.