Lauren Mcnaught

Currently, I am responsible for marketing strategies that enhance brand visibility, engagement, and revenue growth. Leading a talented team, I oversee digital marketing initiatives, including social media management, paid advertising, and content creation. I guide the development of marketing collateral from concept to execution, ensuring alignment with brand objectives and quality standards. My keen eye for design and strategic mindset have allowed me to orchestrate impactful campaigns across various media platforms, reinforcing brand identity and captivating audiences.

With a strong background in marketing, sales, and client relationship management, I have successfully driven business growth and enhanced brand visibility across various roles. My experience spans both B2B and B2C sectors, involving comprehensive campaign management, digital marketing, and strategic planning. Key achievements include:

• Village Gym Edinburgh: Engaged with potential customers, tailored solutions to their needs, and consistently met sales targets through effective lead generation and outreach events.
• Spirit Media: Managed digital campaigns for prominent clients, including Edinburgh University and The Scottish Wedding Show, utilizing platforms like Google Ads and social media to optimize performance and achieve marketing goals.
• Current Role: Lead marketing strategies to boost brand visibility, engagement, and revenue growth. Oversee digital marketing, content creation, and campaign execution while ensuring alignment with brand objectives.

My proactive approach, problem-solving skills, and ability to work independently make me well-suited for roles that require managing client portfolios and developing new business opportunities.

With a robust academic foundation and diverse professional experience, I bring a unique blend of skills to the marketing and events industry. I hold a degree in Business Management with a focus on Events and Festivals, complemented by a Certificate in Digital Marketing. This combination has equipped me with both the strategic and practical knowledge to excel in dynamic and fast-paced environments.

Academic Background:

• Business Management with Events and Festivals: Comprehensive understanding of business principles, event planning, and festival management, providing a solid foundation in project management, marketing strategies, and stakeholder engagement.
• Certificate in Digital Marketing: Specialized training in digital marketing techniques, including SEO, SEM, social media marketing, and analytics. This certification has enhanced my ability to create and implement effective online marketing campaigns that drive engagement and growth.