Karen Assis Mascarenhas

I'm professional with vast knowledge in marketing and business and extensive experience in the production, developing, managing and planning of large events.
A person with communication skills, with a profile of constant growth and motivation and with a verifiable track record of resolving complex issues quickly .

Social Media Community Manager

COMPANY: CCC – POWERED BY TELUS INTERNATIONAL AUGUST 2018 - NOW

Researching and managing the content of social networks in Portuguese and English languages countries, in order to prevent and solve issues related to accounts, protecting users from sensitive content and maintaining the quality of the platform; Moderating social media content according to client's policies & guidelines;

Methodical, detail oriented approach to assignments;
Tasked with labelling linguistic data used to train and improve speech recognition and AI systems;
Participating in internal training efforts and debates helping to improve the teams accuracy and performance;

Event Manager

COMPANY: LUUC PROJETOS MARCH 2016 - OUT 2016

Medium sized agency, which gave me the opportunity to work in more areas and be even more connected to all processes within the entertainment market.

Conceptual elaboration of the event related to institutional of the agency and prospect new clients while focused on developing consumer accounts;
Create innovative sales presentations, incorporating industry research and performance data;

Formulate briefings for each internal team understanding the client's needs;
Establishing the schedule and tasks that will be followed by the team during the pre-production and production process of the event;

Assisting the production, creatives and financial crews; Knowledge about basic legal matters when it comes to sponsorship contracts with brands;
Negotiation, specification of demands and contracting of suppliers and stakeholders;

Interface with all the agency's internal teams and between the agency and the client;
Financial planning of projects and responsible for goals;

Events: Mercado B - O Globo (Rio de Janeiro), Inside Out (JR) - Olympic Games 2016, Giants JR - Olympic Games 2016

Event Manager

COMPANY: DREAM FACTORY (ROCK IN RIO) MAY 2013 – NOV 2015

Interface with all the agency's internal teams and between the agency and the client;

Day event management from load in to load out, with an emphasis on the client's solicitations and needs; Establishing events schedules with the production team and ensuring times are being followed;

Assisting the production, creatives and financial crews creating the briefing guaranteeing the clients and sponsors’s needs,establishing the schedules and deadlines and facilitating internal communication for a better project development; Proactively prospect, qualify, grow, and maintain direct clients; Create innovative sales presentations;

Financial planning of projects and responsible for goals; Prospect and develop key senior level ad agency and company relationship in order to effectively build and maintain the agency's clients;
Ensure efficiency in the delivery of services and integration of the teams involved;
Analyze results and key trends within the entertainment;
Assist in creating the campaign and developing the activation according to the marketing and image of clients;
Create reports to evaluate industry trends, categories or products;

Events: Rio Gastronomia - RJ (2013,2014,2015), Rio Design - O Globo (2013, 2014, 2015), Casa O Globo - World Cup 2014, Rock in Rio (2013, 2015), Verão O Globo (2013,2014,2015)

Business Partner

COMPANY: BABBZA FEB 2011 – JAN 2013

Development my own business in fashion design and manufacturing and monitoring all stages of the process from creation to final sale;
.Devised and developed marketing strategies, visual merchandising and service standards;
Management of all operational and administrative processes; Management of new stores ́s budgets and financial plans; Building of reputation, credibility and responsiveness with customers.

Quality assistant

COMPANY: MASAN – 5TH MILITARY WORLD GAMES JUN 2011 – JUL 2011

Catering coordination, following in detail all customer needs and supervising the services of suppliers;
Higher efficiency - as quality assurance focuses on preventing mistakes, there were fewer errors to correct and thus less time wasted;

Increased staff communication to ensure the proper functioning of the place I was responsible for;
Guarantee the satisfaction of the service of all customers and prevent any possible problem so that the athletes feel at home.

Marketing Assistant

COMPANY: FUNDAÇÃO RIOZOO – RIO DE JANEIRO ZOO JUN 2010 – NOV 2010

Support in the implementation of new marketing campaigns; Created the company's first marketing strategy, increasing social accounts and the number of sponsors and events within the zoo;

Proactively prospect, qualify, grow, and maintain new sponsors; Create innovative sales presentations;
Provide analytical support in developing better internal communication and improve communication with the media.

Marketing Assistant

COMPANY: BUMBUM IPANEMA JAN 2009 - MAY 2010

Using lead generation software to create organised lists of prospective customers;
Planning and organization of the entire collection's fashion show;

Pro-actively supported a creative team with information and brainstorming for the development of new collections; Conducted market research and analysed current trends; Updated and created the company website and social media platforms with marketing content;

Worked on implementation of new marketing strategies and campaigns, generated monthly marketing reports on the results; Tracking marketing efforts and monitoring results;
Providing administrative support to the marketing department; Updating the company’s Facebook, Twitter and LinkedIn accounts;

Communicated directly with clients; Organised promotional events;

Implement a CRM system in the company;

Marketing Internship

COMPANY: KENNER – CELL SOFT JUL 2008 – DEC 2008

Collaborated with the Marketing Officer and the owners in conceptualising marketing ideas for traditional collateral and digital content;
Reported directly to the Marketing Officer;

Contributed for the marketing financial plan;
Guaranteed that all advertising campaigns contracted throughout the year were going according to plan and that payments were correct;
Developed a presentation with the entire campaign to present the team with the progress of the company's annual advertising campaign.

Marketing Internship - Manager assistant

COMPANY: COPACABANA SOL HOTEL FEV 2006 - JUN 2008

Updated and created the company website and social media platforms with marketing content;
Worked on the implementation of new marketing strategies and campaigns, generated monthly marketing reports on the results; Tracking marketing efforts and monitoring results;

Providing administrative support to the administrative department.

University EAE - Madrid

MASTER IN MARKETING | OCTOBER 2016 - MARCH 2017

University IBMEC - Rio de Janeiro

POSTGRADUATE IN BUSINESS MANAGEMENT | AUGUST 2011- JULY 2013

University ESPM - Rio de Janeiro

B.A. PUBLICITY WITH EMPHASIS IN MARKETING | AUGUST 2006 - JULY 2010

CERTIFICATION

CAPM- PMI (2022)