Julie Farley

With an accumulated 8 years of experience in the marketing world, I was first exposed to Online & Offline Marketing in Shanghai, China, during an internship at a Chinese Trading company. After moving to Spain in 2015, I have worked in Performance Marketing & Digital Marketing & Media Planning for small agencies in Madrid. During my experience at Linkadia Media, I built their Digital department from the ground up offering media planning, branding, second-screen, programmatic & video solutions to premium brands like Hasbro & Bankia, and publishers like La Liga and Masterchef. In my previous position as Growth Marketing Manager at Finect, I was in charge of coordinating all digital marketing & growth marketing actions across a wide variety of channels in order to reach the company’s revenue goals from an acquisition perspective. Finally, in my current position as Marketing Project Manager at Domestika, I’m in charge of coordinate 360º marketing-related projects in regards to course launches & campaigns on the platform. This coordination involves many departments like Production, Planning, Marketing & Product teams in order to ensure the proper launch of up to 100 courses per month. In order to responder to KPIs established by the Business & Growth departments, I’m in charge of kicking off, monitoring and executing transversal projects and 360º campaigns & courses segmented by season, country & marketing channel, as well as analyzing the project’s results and presenting insights and conclusions to the company’s stakeholders. 

With an accumulated 8 years of experience in the marketing world, I was first exposed to Online & Offline Marketing in Shanghai, China, during an internship at a Chinese Trading company. After moving to Spain in 2015, I have worked in Performance Marketing & Digital Marketing & Media Planning for small agencies in Madrid. During my experience at Linkadia Media, I built their Digital department from the ground up offering media planning, branding, second-screen, programmatic & video solutions to premium brands like Hasbro & Bankia, and publishers like La Liga and Masterchef. In my previous position as Growth Marketing Manager at Finect, I was in charge of coordinating all digital marketing & growth marketing actions across a wide variety of channels in order to reach the company’s revenue goals from an acquisition perspective. Finally, in my current position as Marketing Project Manager at Domestika, I’m in charge of coordinate 360º marketing-related projects in regards to course launches & campaigns on the platform. This coordination involves many departments like Production, Planning, Marketing & Product teams in order to ensure the proper launch of up to 100 courses per month. In order to responder to KPIs established by the Business & Growth departments, I’m in charge of kicking off, monitoring and executing transversal projects and 360º campaigns & courses segmented by season, country & marketing channel, as well as analyzing the project’s results and presenting insights and conclusions to the company’s stakeholders. 

Most recent education information: 

•  Bachelor's degree in East Asian Studies (specializing in Mandarin) from Geneva University (Geneva, Switzerland). Graduation date: June 2014.