Jana Haberkern

Currently, I am working for moinAI by knowhere, a SaaS B2B startup, where I have gained valuable experience in online marketing. My role involves evaluating and analyzing ad activity and engagement to optimize campaigns, collaborating with cross-functional teams, and managing paid marketing campaigns on platforms like LinkedIn and Facebook as well as content creation for the company owned website.

With a Master's in Communication and Future Marketing from Barcelona and a Bachelor's in Business Administration from Nürnberg, Germany, I possess a strong foundation in marketing and business strategy.

During my time as a bachelor student, I also had the opportunity to gain valuable work experience in various areas, including market research, sales, and human resources. These experiences have allowed me to develop a diverse skill set and a comprehensive understanding of different aspects of business. Additionally, I had the privilege of completing an internship at Engel & Völkers in Los Angeles, where I gained practical experience in marketing, event planning, and social media management. 

Now I am looking forward for new opportunities in the area of Digital Marketing.

Working Student, Online Marketing

knowhereGmbH

• Evaluating and analyzing activity and engagement to ensure the quality and optimization of ads
• Working closely with the teams Sales, Product and Customer Success
• Search Engine Optimization
• Conceptual design and optimization of existing paid marketing campaigns (LinkedIn & Facebook)
• Social Media Content Creation (LinkedIn & Instagram)
• Elaboration of target groups for paid marketing campaigns (LinkedIn & Facebook)
• Contributing to the creation of content for the company owned website and external articles

Working Student, Market Research

GfK SE, Nuremberg, Germany

• Conducting and evaluation of the annual structural survey in the field of television research
• Data maintenance of panel budgets
• Panel management and support
• Continuous improvement of the accruing market survey

Working Student, Inside Sales

SUXXEED GmbH, Nuremberg, Germany

• Initiation and control of contracts
• Identification of cross- and upselling potentials
• Business Customer Care

Intern, Marketing

Engel & Völkers, Los Angeles, USA 

• Marketing design and implementation
• Event planning
• Administrative tasks
• Social Media (Facebook, Instagram & Twitter) 
• Assistance to Real Estate Agents (Website, Open Houses, Social Media, Content Creation)

Working Student, Human Resources

Leoni AG, Roth, Germany 

• Master data maintenance in SAP
• Personnel time management
• Employee support
• Support with monthly payroll accounting

GBSB Global Business School, Barcelona

Master of Arts: Communication and Future Marketing 

Technische Hochschule Georg Simon Ohm, Nürnberg

Bachelor of Arts: Business and Administration 

• Main focus: Market Research and Communication, Sales and Customer Management, Business Informatics
• Bachelor Thesis: TikTok's Emotion-Driven Product Design - Results from Two Field Experiments Employing Affective Computing and Survey Research

University West, Trollhättan, Schweden

Erasmus, classes: international finance, market research, international economics, Swedish