Irina Madrilley Barrio

Avid reader, stationery and art lover.

With 7 years of experience in Content Marketing, Social Media, and Strategy.

Social Media Supervisor  - January 2022 - Present

Rocket Digital

Responsible for the team of Social Media Organic specialists, Content Creators, designers, and influencers.

Key Responsibilities:

• Development of Branding and Organic Social Media strategies.
• Briefings for designers and coordination of content production.
• Influencer and UGC strategy and management.
• Direction of shootings and visual content for social media.
• Monitoring and analysis of content KPIs.
• Preparation of budgets and contracts for department services.
• Creation and presentation of commercial proposals for client services.

Social Media Manager - August 2019 - August 2021

INTERDIGITAL.es

Responsible for the creation and implementation of digital marketing strategies, focusing on social media management and email marketing campaigns.

Key Responsibilities:

• Design and execution of marketing plans and social media strategies.
• Creation and management of digital content for campaigns, social media, websites, and newsletters.
• Writing articles to optimize SEO positioning.
• Development and management of email marketing campaigns.

Content Manager - May 2018 - August 2019

iEstrategic

Comprehensive content management for digital projects, focusing on the creation and design of email marketing and social media campaigns.

Key Responsibilities:

• Creation and management of digital content for various projects.
• Development and execution of email marketing campaigns.
• Coordination of creatives and copywriting for social media campaigns.

Brand Strategist - December 2016 - May 2018

Designing Code

Comprehensive content management for digital projects, with a focus on the creation and design of email marketing and social media campaigns.

Key Responsibilities:

• Creation and management of digital content for various projects.
• Development and execution of email marketing campaigns.
• Coordination of creatives and copywriting for social media campaigns.

PGDip Art Direction - September 2011 - May 2015

ELISAVA, School of Design and Engineering (UPF), Barcelona.

Degree Advertising & PR - February 2016 - July 2016

Blanquerna, Faculty of Communication, Ramon Llull University, Barcelona.