francesca boni

Italian / South African with experience driving Customer Relationship Marketing campaigns in Dubai and the Middle East. Demonstrated the ability to operate in ambiguity and deliver in fast-moving environments. Experienced in working with cross-functional teams across multiple clients, I bring a level of confidence and positive energy into anything I do. Passionate about travel, fashion and the luxury goods industry. I am people-centric, lead with insight and communicate effectively.

Launched 100+ successful email campaigns for key clients. Highlight was achieving a 21% increase in open rate through A/B testing of content, layout and database segmentation in collaboration with luxury brand Thom Browne
Grew a key client's social media reach to 1.4M, an increase of 500% YoY through regular content creation and planning, community management and paid social advertising. Conducted a detailed market research report outlining key opportunities and challenges for a key clients new e-commerce platform launch.

Supported the agency's key business expansion initiative by identifying and recruiting new client leads and supported sales team in developing and maintaining strategic relationships. Led an initiative to increase team productivity through digitising key internal documents and resources through the use of cloud products (GSuite)

Key liaison between client [Phillip Morris and Samsung Gulf Electronics] and the creative team of the agency in the UK, ensuring all processes were completed.

MSc in Marketing and Digital Media Specialising in:

Customer Experience Data and Analytics Brand Building