Elena Entrala Cerezo

A friend of mine enlightened me... 𝘠𝘰𝘶 𝘢𝘳𝘦 𝘢 𝘥𝘦𝘴𝘪𝘨𝘯𝘦𝘳 𝘸𝘪𝘵𝘩 𝘢 𝑝𝘴𝘺𝘤𝘩𝘰𝘭𝘰𝘨𝘺 𝘣𝘢𝘤𝘬𝘨𝘳𝘰𝘶𝘯𝘥. W𝘩𝘺 𝘥𝘰𝘯'𝘵 𝘺𝘰𝘶 𝘸𝘰𝘳𝘬 𝘢𝘴 𝘢 𝘜𝘟&𝘜𝘐 𝘥𝘦𝘴𝘪𝘨𝘯𝘦𝘳? 🤷🏻

She makes me think, and that was the beginning of the transition...
I studied a UX&UI course and, in fact, I realized that 𝗮𝗹𝗹 𝘁𝗵𝗲 𝘁𝗼𝗽𝗶𝗰𝘀 𝘁𝗵𝗮𝘁 𝗜 𝗵𝗮𝘃𝗲 𝘀𝘁𝘂𝗱𝗶𝗲𝗱 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝘂𝗿𝘀𝗲, 𝗜 𝗵𝗮𝘃𝗲 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗹𝗲𝗮𝗿𝗻𝗲𝗱 𝗼𝗿 𝘄𝗼𝗿𝗸𝗲𝗱 𝗼𝗻 𝗯𝗲𝗳𝗼𝗿𝗲 in my more than 15 years of experience, but in some cases, called in a different way.

🧩 As an 𝗲𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿 𝗮𝗻𝗱 𝗳𝗼𝘂𝗻𝗱𝗲𝗿 of my own brand, I created an e-commerce site using strategic design and no-code technology, after deep user research with the help of my mentor, I conducted interviews, create proto-personas, user flows and work on information architecture.

🧩 As a 𝗴𝗿𝗮𝗽𝗵𝗶𝗰 𝗱𝗲𝘀𝗶𝗴𝗻𝗲𝗿 in a big Spanish brand, I worked in a team following a design process for the collections. I collaborated with other divisions such as marketing or e-commerce and I created interfaces and many other designs and editorial pieces, using the Adobe Creative Suite.

🧩 As a 𝗽𝘀𝘆𝗰𝗵𝗼𝗹𝗼𝗴𝗶𝘀𝘁, I learned the psychosocial bases of human behavior, the cognitive processes such as perception, attention and memory and how knowledge is acquired.

🧩 As a 𝘀𝗼𝗰𝗶𝗮𝗹 𝗲𝗱𝘂𝗰𝗮𝘁𝗼𝗿, I worked with people and groups, as a facilitator, through therapeutic interviews and educational workshops.

Founder - UX/UI - Product designer 

Matita Concept · 

Created a new brand:
◼️ Conducted extensive research including UX analysis, customer interviews, surveys, and design thinking to create a good base for strategic product and branding decisions.
◼️ After designing the branding, utilized Agile design methodologies to efficiently develop and iterate on innovative web and product designs (UI) with a focus on optimal user experience. 
◼️ Executed effective marketing and communication strategies, leveraging social media and advertising platforms to promote brand visibility and drive customer engagement.

Aptitudes: Investigación · Investigación de experiencia de usario · Wireframing · Interfaces · HTML5 · ui design · No-code · Diseño web · Dirección artística · Estrategia empresarial · Diseño de experien

• Licenciada en Psicología
• Licenciada en Antropología
• Grado en diseño de interiores
• Master ilustración digital
• Curso UX/UI