Denise Picazo

Trafficker and Programmatic

Trafficker (Zinet Media, Delivery Media) 2018 - 2022

Programming and implementing digital media and programmatic campaigns: Interface with agencies, publishers and other partners Reviewing and processing advertising campaign material Operating across ad servers, ad technology solutions Programatic Sales and Buyers, DSP, DMP, Private Deals, Guaranteed Deals Monitoring the Digital Media campaigns: Following-up daily on the campaigns and third-party agreements Analysis and optimization of results. Reporting: Elaborating the results and insights reports for our clients and partners Inventory Management: Joint work with the design and programming departments to improve the development of the group's sites as well as its advertising spaces Ad Technology solutions: Ad Manager, Smart+, Analytics, Tag Manager, Data Studio, DV360, Xander

Publisher Manager (Zoomin) 2017 - 2018

Specialized in Programmatic Video formats, management, and monitoring of campaigns. In-depth research and analysis of the traffic sources with a focus on CPM. Reporting, tracking and offering setup information Identifying new business opportunities in the spanish market. Responsible for developing and maintaining the client portfolio. Daily monitoring and optimization of statistics for each account.

Account Executive (Indie Pr, One Comunicación) 2014 - 2017

Analysis and development of the communication strategy of my client portfolio. Creation, redaction and management of interviews, press releases, opinion articles, press kits, press clipping Monitoring of brands and analysis of companie’s activity in their own and external networks. Elaboration of contents in digital media and rrss and monitoring of all parameters: engagement, community growth, ROI, social web traffic ... Preparation of proposals and results presentations

Advanced Programmatic Trading Course (IAB) 2021

Programmatic Advertising Management (UCM) 2018

Management of Corporate Communication (EAE) 2015

Erasmus Intership (ASE) 2013

Advertising and Public Relations (UNIVERSIDAD DE ALICANTE) 2008 - 2013