Sobre Dania Cotlear:
Creative marketing executive with the ability to lead global teams and develop
and improve marketing operations. Experience driving business growth, penetrating new markets, and growing new product lines through integrated marketing and business development strategies. Record of identifying opportunities to gain market share, grow demand and engage target customers. Proven ability to study market, customer, and competitor trends and lead multi-channel campaigns.
Experiencia
Head of Business Unit at Jeff, Spain
June 2021 — Present
Jeff, is a SaaS/Tech company growing franchises focused on Laundry, Coffee and Fitness services. Jeff has more than 2000 stores in 40 countries across APAC, EMEA and LATAM.
• Represent Jeff in the joint venture with NRDC (Hudson ́s Bay/ Saks) by leading the project to develop a new co-working concept based on a low-cost business model.
• Iterate business strategies on pilot locations to perfect the business model. Responsible for the P&L and customer acquisition strategies.
• Create the sales and operational know-how to expand the business as a franchise in the US and Canada.
• Work with the tech team to develop the product (app and back-office) to operate the co-working centers
• Develop the business in Spain.
Head of Product Marketing at Jeff, Spain
February 2020 — June 2021
Develop the B2B2C marketing strategy, tools and brand assets.
Lead a team of 20 marketing professionals to develop and implement marketing
automation solutions for the franchisees.
Manage the CRM strategy to optimize customer lifecycle.
Supervise the company's Design and Social Media teams to ensure brand
consistency and strategy
Create the marketing playbook for each business vertical and generate their value
proposition.
Global Head of Marketing at Jeff, Spain
August 2018 — February 2020
Responsible for identifying and executing high-priority strategic communications, operational projects and go-to-market strategies across APAC, EMEA, and LATAM.
Lead a Marketing Managers team into executing B2C marketing activities at a country level. Responsible for CAC and churn KPIs.
Design the PR and communication strategies to supervise agencies at a regional level.
Oversee the digital & offline acquisition efforts to balance a US$ 4 million budget.
Communications Consultant, Mexico City & Buenos Aires
December 2017 — July 2018
• Independent Account director for Latin American agencies such as Another Company (Mexico) and Pulpo PR (Argentina).
Manage product/brand launches in new markets. Efforts included international event organization, media management, and influencer strategy.
Clients: Moroccanoil, G-shock and Riot Games Regional PR Manager at Links Worldgroup, Miami
February 2015 — November 2017
Lead a remote team of 5 Latin American marketing executives to implement offline and online media awareness campaigns. Scope countries: Chile, Peru, Argentina, Colombia, Mexico.
Plan a develop strategies to increase media exposure and support strategic marketing initiatives. Efforts included FAM trips, press conferences and thought leadership.
Propose messaging and creative material to generate media buzz and interest
Clients: KAYAK, Roku, HTC, Safilo, Jetblue, and Marriott.
General Manager and Co-founder at TOC Asociados, Lima
October 2013 — December 2014
TOC Asociados is one of the biggest PR agencies in Peru
Responsible for administrative duties, hiring and leading teams, and generating business.
Build processes from proposals to reporting.
Oversee PR campaigns from creative brief to implementation and delivery.
Participate in client's business strategy meetings to suggest PR solutions for their
needs.
Clients: Samsung, SOS Children's Villages, Ministry of the Interior
Additional Experience
Head of Marketing at the most iconic Peruvian circus La Tarumba.
Category manager (chocolates) in the biggest confectionery company in LATAM, ARCOR
Account director in communication agencies.
Educación
MBA
Bachelor in Communications
Profesionales del mismo sector Tecnología / Internet que Dania Cotlear
Profesionales de diferentes sectores cerca de Valencia, Valencia
Otros usuarios que se llaman Dania
Trabajos cerca de Valencia, Valencia
-
marketing executive
Encontrado en: Talent ES C2 - hace 1 semana
Accor Valencia, España De jornada completa· Descripción de la empresa · Somos Accor. Somos algo más que un líder mundial de hospitalidad. Somos más de expertos en hospitalidad que ponen en relieve el trabajo de cada persona, proporcionando nuevas conexiones y emociones a nuestros huéspedes y aportando nuestra auténtica ...
-
Sales Executive
Encontrado en: Buscojobs ES C2 - hace 1 semana
Si Agrifield Products Valencia, EspañaEstamos buscando un Coordinador de Ventas enérgico con una fuerte a realizar : comunicacion con otros vendedores, llamar a los clientes (B2B) para tomar pedidos diarios, entradas del sistema, actualización de entrega, programación y entrega general. Coordinar la planificación y ...
-
Responsable de Marketing, Valencia
Encontrado en: beBee S2 ES - hace 6 días
Page Personnel Valencia, España OTHERResponsable de Marketing en Valencia. · Perfil buscado (Hombre/Mujer) · Desarrollar y ejecutar estrategias de marketing efectivas para la empresa. · Coordinar todas las actividades de marketing y publicidad. · Gestionar y supervisar el equipo de marketing. · Analizar y reportar e ...