Daan Leeuw

I am an experienced UI/UX Designer with a proven track record in the design industry for over 6 years. I have been specializing in Design Systems, Design Ops, and Digital Product Design. I thrive on creating seamless and impactful user experiences. I am proficient in Figma, accessibility, strategic planning and the standardization of design processes.

🌐 Explore more about me and my work at daanleeuw.com.

Design System Designer @ Veriff
Nov 2022 - Aug 2023

• Developed a comprehensive cross-platform (web, iOS, and Android) Design System with white label capabilities to support full client customization.
• Defined a strategic roadmap and implemented design process optimization to enhance team efficiency.
• Unified individual Design Systems into a cohesive architecture across the entire company.
• Build and maintained token, component, icon and illustration libraries in Figma.
• Provided ongoing design support, documentation, training sessions and mentoring.
• Ensured WCAG 2.0 accessibility compliance.

Design System Designer @ NTT DATA Europe & LATAM
Jan 2021 - Nov 2022

As part of the NTT DATA digital experience team, we were full-time outsourced to work on the European Patent Office (EPO) Design System.
• Created and maintained assets for the UI kit in Figma.
• Defined dark theme colour token definitions to support theme switching. 
• Ensured components are responsive to support different screen sizes.
• Provided ongoing design support, documentation and Figma training sessions.
• Performed dev handover and quality checks.
• Defined a branding strategy for “tool families”.
• Taught a Figma course in a UI/UX design master.

Freelance UI/UX designer
Apr 2019 - Jan 2021

• Developed re-branding strategies and identity guidelines for Universal Storage Containers in the European market, resulting in a refreshed brand image and increased customer engagement.
• Designed and launched multiple impactful websites including Ruhr-lager Self Storage, meestersinmanagement.nl, eerstehulpbijeindexamen.nl, fotosterre.nl and saravastgoed.nl, enhancing user experience and driving online conversions.
• Led end-to-end projects, conducting user research, wireframing, prototyping and testing to deliver highly functional digital products such as websites and applications.
• Collaborated with Mirai Skin to create an innovative sun protection app, utilizing smartphone UV lens technology to visualize users' current level of sun protection and promote skin health awareness.
• Created a user-friendly website and streamlined job application system for Uw Zorgbemiddelaar, enabling seamless recruitment processes and improving overall organizational efficiency.

UI/UX and Graphic designer @ Salland Storage
Nov 2018 - Jan 2021

Product Designer Intern @ International Kids Concepts
Feb 2018 - Jun 2018

Product Designer Intern @ Goliath Games
Sep 2017 - Jan 2018

Master: User Experience and Interface Design
Escola Superior de Disseny ESDi

Bachelor: Product Design
Windesheim